Marketing Specialist – Home Care
Job no: 551545
Work type: Permanent
Location: Melbourne
Categories: Various categories
Progress with purpose at one of Australia's largest health care providers
- Permanent full-time opportunity
- Hybrid work arrangement (minimum three days in the office)
- Melbourne office location with national stakeholder engagement
- Join a supportive and high-performing marketing team
- Play a key role in an exciting growth phase at Calvary
- Get ahead with salary packaging, benefits and professional development in a supportive team environment
We are seeking a full-time, experienced Marketing Specialist – Home Care to drive awareness, lead generation, staff recruitment and customer engagement initiatives across Australia. Reporting to the Director of Marketing – Home Care, you will partner closely with operational leaders, General Managers, Care Advisors, COOs and external suppliers to deliver integrated and automated marketing campaigns that support growth and customer acquisition outcomes.
This role combines campaign delivery, stakeholder engagement, local area marketing, community engagement, customer insights, marketing automation, asset management and performance reporting. It is ideally suited to a proactive marketing professional who enjoys balancing strategic thinking with hands-on execution and thrives in a stakeholder-rich environment.
- Deliver marketing campaigns that drive brand awareness, enquiries and growth.
- Develop and execute local area marketing initiatives, including advertising, sponsorships and community engagement activities.
- Partner with operational leaders to identify and support business growth opportunities.
- Manage marketing suppliers, agencies and external partners.
- Develop and maintain marketing collateral, digital content and promotional materials.
- Manage and refresh marketing assets, including photography, video, templates and customer stories.
- Support customer journeys and marketing automation initiatives across email, SMS and digital channels.
- Use CRM data and customer insights to improve targeting, engagement and campaign performance.
- Monitor campaign results and provide recommendations for continuous improvement.
- Build relationships with referral partners, community organisations and key stakeholders.
Essential
- Qualifications in Marketing, Communications, Business or a related discipline.
- Experience delivering integrated marketing campaigns that drive lead generation and customer growth.
- Experience with customer journeys, marketing automation and CRM platforms.
- Strong analytical skills with the ability to interpret data and identify opportunities.
- Excellent stakeholder engagement and relationship management skills.
- Strong project management, organisation and prioritisation skills.
- Experience managing suppliers, agencies and external partners.
- Excellent written and verbal communication skills.
- Strategic, creative and commercially minded approach to marketing.
Desirable
- Experience in health, aged care, community services or a related sector.
- Experience with Salesforce Marketing Cloud or similar platforms.
- Experience managing photography, videography or creative asset development projects.
- Experience managing marketing budgets and reporting on results.
- NFP salary packaging benefits, discounted health insurance and gym memberships
- Paid parental leave
- Training, development pathways and career opportunities
- Flexible hours that make sense for you
- As part of the application process, you will be required to complete pre-employment checks which may include, but is not limited to reference checks, work rights, criminal history check, NDIS/WWCC/WWVP checks, and a health evaluation to ensure suitability for the role
- You will be required to provide evidence of immunisation as required for your role
Advertised: AUS Eastern Standard Time
Application close: AUS Eastern Standard Time
Apply now