Job Summary

Under the supervision of the Associate Vice President of Public Relations, Marketing, and Admissions, the Coordinator of Student Access and Empowerment will serve on the Recruitment Team and will implement educational recruitment efforts that will influence enrollment. The coordinator will provide recruitment and outreach activities aimed at creating opportunities for underserved populations to inform them of access opportunities and participation in educational programs. The coordinator plans and implements non-traditional educational outreach activities at schools, churches, community centers, adult education sites and on campus. The coordinator must stay up-to-date and aware of social, political, and educational trends and challenges faced by prospective and current students.

Job Duties:

1. Conduct educational recruitment and outreach activities that address the specific needs and circumstances of under-resourced communities
2. Works with community organizations, middle and high schools, churches, libraries, community centers, adult education centers, etc. to provide BCTC information, educational workshops, and programs to assist prospective students with academic and career goals settings, admissions processes, scholarship searches, and financial aid applications.
3. Provide one on one and family-based college admissions counseling, financial aid, and scholarship counseling for prospective students.
4. Participate in the development of recruitment strategies for the Under resourced community as designed in the Strategic Enrollment Plan (SEM). Initiates, plans, and executes programs and activities at all BCTC campuses.
5. Evaluates program effectiveness, assesses outcomes, and develops improved programming to achieve goals and objectives.
6. Promote and recruit prospective students for the Academic Support Program Inspiring to Reach Excellence (ASPIRE) Scholarship program
7. Work in partnership with the Director of Student Empowerment and Access as it relates to the ASPIRE Scholars, I AM program and other initiatives.
8. Collaborate with the Director of Student Empowerment and Access with grant searches and grant writing to fund programs, professional development opportunities, scholarships, and projects.
9. Utilize the Customer Relationship Management System (CRM) to enter all prospective student data for tracking and monitoring purposes to increase the yield rate for these populations of students.
10. Ensure that the data is utilized for the development and refinement of effective recruiting strategies and tactics.
11. Manage stop out reports and develop campaigns to reengage students
12. Develop and maintain a Communication Plan utilizing the CRM, Signal Vine, and other inter-office platforms for clear and direct messaging to convert each student via the recruitment funnel.
13. Facilitate individual and group tours for the under resourced community at the Lexington Campuses and participate as an active member of the Recruitment Team.
14. Refer students to the appropriate Enrollment Management and Student Services areas (Counseling, tutoring, Financial Aid, Advising, Career Services, etc.)
15. Serve as a lead for recruitment initiatives such as Spotlight Day, BCTC to You, Heart to Heart and assist with executing programs and orientations for this target audience.
16. Supports and/or provides college preparation programs and summer enrichment activities to address student readiness, recruitment, and retention to higher education.
17. Refer and/or assist students with navigating both college services and community services and resources when appropriate. These referrals include interventions to address mental health issues, student accessibility services, food or housing insecurities, financial aid assistance, and more. Assist in scheduling appointments with these resources when necessary.
18. Serve on Committees as assigned by the President and AVP of Public Relations, Marketing, and Admissions.
19. Other duties as assigned.

Minimum Qualifications:

Bachelor’s Degree and 4 years of Relevant Experience 

Preferred Qualifications:

Bachelor’s Degree and 6 years of Relevant Experience

Additional Skills Requested:

3. Great public speaking and written communication skills
4. Willingness to work non-traditional schedules with some events and outreach programs during the evening and on weekends.
5. Understanding of financial aid processes
6. Extensive computer skills (i.e., MS Windows Suite)

Employee Rights - Employee Polygraph Protection Act

Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.