Marketing and Communication Specialist IV (Brand Strategist)
Job no: 495587
Position type: Full-time
Location: Versailles, KY
Division/Equivalent: KCTCS System Office
School/Unit: KCTCS System Office
Categories: Staff
Title: Marketing and Communication Specialist IV (Brand Strategist)
Salary Range: $63,708.00
Contract Term Length: 12 Months
Standard Hours: 37.5
Work Location: Hybrid
FLSA Status: Exempt
College: KCTCS System Office
Campus Location: KCTCS System Office
Department: Marketing
Total Rewards
KCTCS System Office offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity including:
- Exceptional health care, vision, dental coverage for you and your family
- Tuition reimbursement/waiver for you, your spouse, and dependents
- 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
- Vacation/Sick Time
- Work-Life Balance
- 9.5 Paid Holidays
- 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
- Employee Assistance Program
Job Summary The Marketing & Communications Specialist IV position will be responsible for supporting brand strategy for KCTCS and including umbrella of initiatives under Workforce and Economic Development, such as TRAINS, Workforce Solutions, Education First Employers and Handshake. The role will develop and execute strategic plans that demonstrate KCTCS' impact on statewide talent development for a variety of audiences including legislators, businesses, core partners and job seekers. This position requires familiarity with statewide workforce and talent pipeline initiatives, interpretation of market research and the development of collaborative marketing materials with key employers and a wide range of stakeholders. |
Job Duties: Support strategic brand initiatives related to employment success collaborating with key internal and external stakeholders to manage projects. Ensure plan objectives are executed and achieved to foster the image of KCTCS statewide at the premier provider of skilled talent. Interpret feedback from workforce leaders from all 16 colleges and their teams, compile insights to determine gaps in marketing needs and create plans to fill those gaps. |
Minimum Qualifications: Bachelor's Degree (Communication, Marketing, Public Relations, or Business) and six (6) years of experience (or equivalent). |
Preferred Qualifications: Bachelor's Degree (Communication, Marketing, Public Relations, or Business) and seven (7) years of experience (or equivalent). |
Additional Skills Requested: Experience implementing and/or using Salesforce or a similar CRM. |
Employee Rights - Employee Polygraph Protection Act Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution. |
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