Title: Director of Membership

State Role Title: PR & Mktg Mgr II

Hiring Range: $95,000 - $105,000 annually

Pay Band: 5

Agency: Virginia Museum of Fine Arts

Location: MAIN MUSEUM

Agency Website: www.vmfa.museum

Recruitment Type: General Public - G

Job Duties

The Virginia Museum of Fine Arts seeks a creative, experienced, and enthusiastic professional to serve as Director of Membership. Reporting to the Chief Development Officer and Deputy Director for Advancement, the Director of Membership leads the strategy and comprehensive implementation of the museum’s state level membership program—an essential component of the Campaign for VMFA.

Aligned with VMFA’s newly adopted strategic plan, this role is instrumental in expanding the museum’s membership base and ensuring sustained growth. Key responsibilities include the following, along with other duties as assigned:

Strategic Membership Leadership:

Establish and annually revise a comprehensive strategic plan for the museum’s membership program, including timelines, benchmarks, financial targets, and goals by member level.

Review and recommend revisions to program structure, including pricing, benefit tiers, and premiums.

Work alongside leadership across VMFA to build collaborative strategies that support the museum’s strategic plan while expanding the membership base and improving service to members.

Serve as the public spokesperson for the general membership program across all communication channels.

Mentor, coach, and develop Membership Coordinators, ensuring effective implementation of objectives and growth of staff competencies.

Provide performance evaluations, guidance, and consistent communication that promotes a positive, inclusive work culture.

Membership Operations & Customer Experience:

Direct daily operations and ensure high-quality member service and benefit fulfillment.

Implement an effective, ongoing renewal process; regularly review outcomes and assess the effectiveness of various media—digital, mail, phone, in-person— to ensure the strongest results in a growth-oriented program.

Maintain CRM data integrity and ensure timely, accurate reporting and processing.

Marketing, Engagement & Acquisition:

Implement an aggressive membership acquisition strategy leveraging onsite sales, direct mail, telemarketing, email marketing, digital ads, and other tactics.

Lead membership-focused engagement efforts, events, and communication strategies.

Collaborate with Marketing, Education, Visitor Experience, Advancement, and Statewide Outreach to integrate membership into broader museum initiatives.

Financial & Data Management:

Manage the membership budget and ensure accurate forecasting, benchmarking, and financial analysis.

Analyze trends, campaign results, renewal patterns, and revenue outcomes.

Prepare dashboards, reports, and forecasting tools to support decision-making.

Minimum Qualifications

Demonstrated record of progressively responsible and successful leadership, preferably within an art museum or cultural institution membership program.

Proven experience supervising, training, and coaching staff to support departmental effectiveness, professional growth, and a positive work culture.

Strong personal initiative, positivity, and a results‑oriented approach, with the ability to lead membership strategies that meet or exceed established goals.

Ability to collaborate proactively and constructively with colleagues across Advancement, senior leadership, board members, and cross‑departmental partners to advance institutional objectives.
Proficiency with Raiser’s Edge or a comparable CRM/database, with demonstrated skill in maintaining data integrity and generating accurate reports.

Persuasive and effective oral and written communication skills, including the ability to represent membership initiatives publicly and build strong relationships with diverse audiences.
Strong analytical skills, including the ability to interpret data, assess trends, and apply insights to strengthen membership acquisition, retention, and engagement strategies.

Willingness to work nights and weekends, and occasional travel as required, to support membership activities and museum programming.

Selected candidates must pass a criminal history background check.

Additional Considerations

None

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Please provide three (3) references. Provide full name, phone number and email address. References may be entered into the reference section of the application; or they may be included with the resume or cover letter. Professional references are preferred. Other reference types will also receive consideration. References should be able to attest to your knowledge, skills, and abilities, especially qualifications relevant to the position for which you are applying.

For the status of your application and this position, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via email or telephone.

Emailed applications, resumes, or cover letters will not be accepted. For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account. 

Selected candidates must pass a criminal history background check.

The Virginia Museum of Fine Arts is an Equal Opportunity Employer and a Virginia Values Veterans (V3) certified organization.

E-Verify Notice: Virginia Museum of Fine Arts uses the E-Verify system to confirm identity and work authorization. After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States.

Contact Information

Name: HR Services

Phone: For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via phone.

Email: recruitment@vmfa.museum for recruitment related questions.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.