Title: Sponsorships and Events Manager

Hiring Range: $88,000 to $114,000

Pay Band: UG

Agency: Virginia Lottery

Location: Virginia Lottery

Agency Website: www.valottery.com

Recruitment Type: Agency Employee Only - A

Job Duties

For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth.

The Virginia Lottery is currently seeking a Sponsorships and Events Manager to join our Marketing Department.

The Sponsorships & Events Manager will oversee the strategy, day-to-day planning, and execution of Marketing sponsorships and in-person events with third-party partners.

This position will work closely with the Lottery’s media-buying partner to evaluate potential media sponsorship opportunities to estimate the value and return on investment for the Lottery. If the Lottery decides to establish a sponsorship with a partner, the Sponsorships & Events Manager will manage the execution of the sponsorship including but not limited to coordinating the development and delivery of creative assets and materials. The Sponsorships & Events Manager will ensure that Lottery brand guidelines are followed and that the sponsorship aligns with the advertising direction and strategy.

The Sponsorships & Events Manager will identify and evaluate potential in-person events across Virginia that could include the selling of Lottery products and/or advertising. The Sponsorships & Events Manager will work closely with the Lottery’s experiential marketing partner to develop event strategy, evaluate events along with developing the event footprint, staffing requirements, and premium item giveaways. While this position is not expected to attend every event, they would be responsible for the successful execution of every event by establishing guidelines and procedures to ensure a positive player experience at the event. This position would support the Communications & Customer Relations Department for community events and Sales Department for retailer events as needed.

With a keen eye for planning and detail, the Sponsorships & Events Manager would be responsible for tracking and managing a multi-million dollar budget along with tracking and managing a significant quantity of premium items.

Note - This position requires in-office work three days per week including Tuesday and Wednesday.

Minimum Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or related field.
• A minimum of 5 years of experience in the field of marketing/advertising including experience with sponsorships and events.
• Knowledge in the principles, practices and theory of sponsorships and event execution and the policies and procedures governing their application.
• Ability to effectively communicate both orally and in writing with all levels in many different departments within the Lottery and with external stakeholders.
• Ability to identify, evaluate, and execute sponsorships and events.
• Ability to manage and execute multiple programs with significant flexibility.
• Ability to manage complex programs requiring the involvement of groups inside and outside the Lottery.
• Ability to analyze the performance of sponsorships and events.
• Knowledge of administration and operations of state lotteries and the lottery industry.
• Ability to work within tight timelines.
• Ability to manage multiple projects without missing deadlines.
• Ability to utilize vendor resources to develop cohesive and effective programs.
• Ability to effectively collaborate with Marketing, Sales, and Communications and Customer Relations teams.

A comparable amount of training and experience may be substituted for the minimum qualifications.

Additional Considerations

See Minimum Qualifications.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

The selected candidate will be required to complete a background investigation.

The Virginia Lottery is unable to provide sponsorship for this position now or in the future. Applicants must be authorized to work in the United States without sponsorship.

The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at (804) 692-7000.

Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.

Contact Information

Name: Human Resources

Phone: 804-692-7000

Email: N/A

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.