Title: Outreach Coordinator

State Role Title: Public Relations Coordinator

Hiring Range: Hiring range for this position is $50,794 - $60,952, commensurate with education and experience

Pay Band: UG

Agency: VA Cannabis Control Authority

Location: VA Cannabis Control Authority

Agency Website: cca.virginia.gov

Recruitment Type: General Public - G

Job Duties

Outreach & Engagement
• Develop and execute outreach programs tailored to a variety of audiences and stakeholders.
• Plan, organize, and lead community outreach events, such as informational sessions, webinars, roundtables, and workshops to increase awareness of cannabis laws, policies, and public health outcomes.
• Distribute educational materials to support outreach efforts.
• Promote best practices in cannabis education and share insights from research to improve program implementation.
• Coordinate with other state agencies and stakeholders for outreach, resource development, and data sharing.
• Collaborate with internal teams to align outreach strategies with CCA goals and values.

Evaluation & Reporting
• Monitor and evaluate the effectiveness of outreach programs and initiatives, providing regular reports and recommendations for improvement.
• Assist with identifying gaps, challenges and opportunities for improvement for future educational strategies and outreach efforts.

Communication & Collaboration
• Serve as the primary point of contact for outreach inquiries.
• Monitor participant attendance tracking, overseeing participant feedback surveys.
• Build and maintain relationships with other government agencies, educational institutions, public health organizations, and community groups to foster effective cannabis public health strategies.

• Other duties as assigned

Minimum Qualifications

• Ability to develop and execute outreach programs tailored to a variety of audiences and stakeholders.
• Experience planning, organizing, and leading community outreach events, such as informational sessions, webinars, roundtables, and workshops to increase awareness of cannabis laws, policies, and public health outcomes.
• Ability to coordinate with other state agencies and stakeholders for outreach, resource development, and data sharing.
• Ability to collaborate with internal teams to align outreach strategies with CCA goals and values.
• Strong written, oral, and presentation skills


Recommended Education:
Bachelor’s degree in Public Administration, Business Administration, Economics, Social Sciences, or related field, or equivalent combination of education and professional experience

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Contact Information

Name: VCCA Recruitment Team

Phone: 8046539735

Email: recruitment@cca.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.