Title: Social Media and Marketing Specialist: Central Administration #01677

State Role Title: PR & Mktg Spec III

Hiring Range: $48,931.00 - $76,332.00

Pay Band: 4

Agency: Dept of Corr - Central Admin

Location: DOC Headquarters

Agency Website: vadoc.virginia.gov

Recruitment Type: General Public - G

Job Duties

What We Do Matters!
The Social Media and Marketing Specialist develops and executes VADOC’s social media strategy, creating engaging, accurate, and timely digital content that highlights the Department’s mission, programs, people, and impact. In this highly collaborative role, you’ll work closely with Communications leadership, Human Resources, facility teams, and subject matter experts to tell meaningful stories and strengthen VADOC’s employer brand. You’ll maintain a consistent and professional agency voice while increasing audience engagement, enhancing public understanding, and supporting a comprehensive communications strategy.
This is an exciting opportunity to use digital storytelling to connect communities with VADOC’s purpose and the individuals who bring it to life.

Minimum Qualifications

Skilled in:
•Social media platforms, digital communications strategies, and audience engagement.
•Content development, storytelling, copywriting, and visual communications.
•Photography, videography, graphic design, and short-form digital content development.
•Digital advertising, social media analytics, and performance measurement.

Additional Considerations

•Advanced knowledge of Communications, Public Relations, Journalism, Marketing, Digital Media, Advertising, or a related field or Coursework or specialized training in social media, digital communications, marketing, photography, videography, graphic design, or related areas.
•Professional experience managing organizational or public-sector social media accounts and developing social media strategies, content calendars, and digital campaigns.
•Experience creating engaging digital content, including photography, videography, graphic design, short-form video, and other visual media.
•Experience using social media analytics, reporting tools, digital advertising platforms, and other methods to measure and improve audience engagement.
•Experience developing employer branding, employee value propositions, recruitment marketing, or talent acquisition campaigns, particularly for difficult-to-fill occupations.
•Experience working in government, public safety, corrections, law enforcement, healthcare, or another mission-driven organization.
•Experience working in a large, complex organization with multiple stakeholders and the ability to collaborate effectively across organizational functions.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

If selected as a finalist with the VADOC, candidates can expect the following:

Background Investigation Requirements: All applicants are subject to a background investigation. Investigations may include fingerprint checks (State Police, FBI); local agency checks; employment verification; verification of education (relevant to employment); credit checks; and other checks based on the position.

Drug Testing Requirements: Applicants applying to a designated safety sensitive position are subject to a pre-employment drug screen. Marijuana use is prohibited for positions that require possession of a firearm or a Commercial Driver’s License in the performance of official duties such as Corrections Officers, Probation Officers, Tractor Trailer Drivers and others.

Application Requirements: Application and/or résumé for this position are only accepted electronically through the Commonwealth of Virginia’s Electronic Recruitment System. All applications should be submitted by 11:55pm on the closing date for the position. Mailed, emailed, faxed, or hand delivered applications and/or résumés will not be accepted. The decision to interview an applicant is based solely on the information received for this position from the electronic application and/or résumé.

Layoff Preferences: Applicants who possess an Interagency Placement Screening Form (Yellow Form) or a Preferential Hiring Form (Blue Form) as issued under the Department of Human Resources Management (DHRM) Policy 1.30 Layoff (Commonwealth of VA employees only) MUST attach these forms when submitting their state application and/or résumé.

VADOC is an EEO employer and is committed to supporting workforce diversity, equitable opportunities and inclusivity. Reasonable accommodations are available upon request.

VADOC values our Veterans and encourages all to apply and receive preference in the hiring process. AmeriCorps, Peace Corps, and other nation service alumni are also encouraged to apply. Click here for more information: Virginia Values Veterans (V3) Program - Virginia Department of Veterans Services.

Contact Information

Name: Human Resources

Phone:

Email: EMAILED APPLICATIONS/RESUMÉS / WILL NOT BE ACCEPTED FOR THIS POSITION

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.