Title: Digital Media Coordinator

Employee Classification: Administrative/Professional

Institution: Northeast State Community College

Department: Marketing

Salary: $50,291-$62,864, dependent on education and experience

Please use the Total Compensation Calculator found on the Northeast State Careers Page for a breakdown of the value of the benefits offered to employees of the college.

Job Summary

Reporting to the Director of Communications and Marketing, the digital media coordinator is the
primary contact for the college's public website. They are responsible for all aspects of the website
including enhancements, maintenance, information architecture, user experience design, web accessibility and
technology requirements. They oversee the website's design and aesthetics, implement visual elements that users see and interact with within a web application, structure and design web pages, and optimize the web design for smartphones and accessibility.

Job Duties

Webpage Development

· Assist in developing campus website policy and procedures and ensure that all information posted on the websites follows the institution’s policy and procedures.

· Build reusable code for future use. Assist the Backend Web Developer with coding and troubleshooting.

· Enhance the user’s experience by designing and building mobile responsive websites, pages, and application and creating information architecture and navigation suitable for any device

· Manage webpage development for new projects and ongoing initiatives using the most relevant frontend stack.

· Develop content for and manage updates to optimize the experience on the College's website. Employ best practices in SEO and web accessibility standards Website Maintenance

· Serve as the primary point of contact for internal website users, maintaining staff permissions for all sites, providing training, orientation and guidance related to the content management system (CMS) to meet customer and college needs

· Provide hands-on leadership and direction in formulating and implementing a day-to- day website strategy, ensuring all links and images are active.

· Monitor the workflow to guarantee timely task completion and quality control, meticulously track and report team productivity, and provide invaluable analytics insights to elevate the college’s online presence

· Enhance user experience by designing and building mobile responsive websites, pages, and application and creating information architecture and navigation suitable for any device

· Oversee the creation, analysis and reporting of comprehensive web analytics. Analyze and address feedback and bug reports received from end users.

· Respond to user requests promptly and appropriately. Marketing and Communication

· Strategize with the Director of Communication and Marketing to achieve continuous enhancement of the college’s web presence, developing cohesive strategies to optimize website architecture, content, features, messaging and visual design that reflect college branding

· Regularly provides reporting on SEO performance metrics, adjusting strategies based on data-driven insights to achieve desired search engine ranking goals

· In collaboration with the Director of Communication and Marketing, conceptualize, plan, develop, and implement a wide variety of multimedia projects and strategies.

· Provide recommendations to IT and the Director of Communication and Marketing on software/hardware investments required to keep the college’s digital infrastructure modern and aligned with best practices.

· Assist with event photography and video production/project management, including creating/editing in-house videos as assigned,

· Complete other assignments as directed by supervision.

Minimum Qualifications

Associate’s degree in computer science, information technology, or a related discipline
from an accredited institution and three (3) years of experience in website development/programming

OR

Bachelor’s degree in web design, digital media, information technology, computer science or a related discipline from an accredited institution and 2 years of experience in website development/programming

Preferred Qualifications

· Documented professional experience with large-scale Content Management Systems
(CMS), performance and search engine optimization techniques.
· Experience with photography, videography, and/or social media strategies
· Experience in web programming using HTML, XHTML, JavaScript, jQuery, CSS
· Experience with responsive and adaptive web design
· Experience using Google Analytics advanced analytics, Microsoft 365 suite, and project
management software
Conversational ability or fluency in a second language

Knowledge, Skills, and Abilities

Knowledge
• Working knowledge of web programming using HTML, XHTML., JavaScript, jQuery, CSS
• Working knowledge of site architecture, keyword mapping and strategic site review
• Working knowledge in Google Analytics, Microsoft 365, Adobe Creative Suite, and project management software
• Knowledge of search engine algorithms and ranking strategies, best practices for organic SEO and knowledge of search engine spiders and search engine ranking factors across multiple media channels (website, organic and paid social media platforms, and marketing campaigns)
• Understanding of key design principles
• Knowledge of current web standards and web management tools

Skills
• Excellent teamwork, problem solving, interpersonal, organization, communication, time management, project management, and presentation skills.
• Strong independent judgement and high output with minimal supervision
• Strong customer service skills and phone and e-mail etiquette
• Technology Skills: MS Office skills, Word, Excel, Outlook; digital records management systems; general operating systems and data information systems.

Abilities
• Ability to remain flexible and adaptable to work within a fast-paced environment with changing priorities
• Ability to remain up to date on the latest trends and best practices in SEO
• Ability to juggle multiple tasks or projects as one-time and meet assigned deadlines
• Ability to facilitate project management with stakeholders
• Ability to analyze, understand, and report on college, departmental, and program analytics concerning SEO and UX
• Ability to research, create, and edit content for all media channels.

For assistance regarding the job ad, application process, or application status, please contact the Office of Human Resources at 423-354-5183 or HRstaffing@northeaststate.edu.

Special Instructions to Applicants: To be considered for a position at Northeast State, you must create an online application. A resume and unofficial transcripts are required; a cover letter is optional. You will also be required to provide the contact information for a minimum of three (3) professional references. Your skills, abilities, qualifications, and years of experience will be evaluated using only what is recorded on your application. Please note that attaching a resume does not substitute for completion of the application form. Part-time work experience is calculated at 50% of full-time experience.