Working Title: Social Media Coordinator - Student Affairs Communications and Marketing

State Role Title: Media Specialist III

Position Type: Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Student Affairs Unit

Department: 300234 - Student Affairs Comm and Mktg

Pay Band: 4

Pay Rate: Pay Range

Specify Range or Amount: $49,000 - $51,000 

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 08/25/2026

About JMU:

At James Madison University (JMU), we’re more than just a publicly funded institution — we’re a vibrant, welcoming community located on a stunning campus where innovation, collaboration, and personal growth thrive. Our mission is to prepare students for a bright future, and we believe that starts with supporting the people who make it all possible: our employees.

Why Work at JMU?
We offer a comprehensive benefits package designed to support your professional journey and personal wellbeing:
• Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

At JMU, we believe in Being the Change — and that starts with creating an environment where you can grow, contribute meaningfully, and feel supported every step of the way.

Discover what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

Student Affairs Communications and Marketing (SACM) is seeking applications for a Social Media Coordinator. SACM is an on-campus marketing team that completes creative projects for departments in JMU’s division of Student Affairs. We specialize in videography, graphic design, gallery curation, social media management, and photography.

The Social Media Coordinator provides social media consultation and coordination, offers marketing and communications support, and supervises student employees. Our student employees gain hands-on experience with professional projects, media production and teamwork. They work with real-world clients in a supportive environment.

Duties and Responsibilities:

Social Media:
· Coordinate content strategy for Student Affairs social media accounts.
· Provide social media consultation and direction for unit-level accounts by implementing proven marketing techniques and strategic practices.
· Stay current with social media best practices and trends to assist in future planning.
· Coordinate content placement schedules and strategies by deploying teams of creative student employees to create deliverables, determining appropriate promotional channels and developing measurable goals.
· Analyze social media data and make recommendations.
· Review Student Affairs social media accounts for accessibility requirements.
· Conduct an annual audit and consolidation of Student Affairs social media accounts.

Supervision and Support:
· Supervise a team of Vice President for Student Affairs (VPSA) social media student employees.
· Supervise a team of Health and Well-being social media student employees.
· Provide professional development relating to best practices in social media accessibility and trends.

Marketing and Communications:
· Support weekly student email, Dukes News, and other divisional communication using the university’s CRM system.

Departmental Technology Support:
· Serve in a web content manager role within the university content management system, Cascade, for Student Affairs Communications and Marketing (SACM).

Qualifications:

Required Qualifications:
· Experience managing social media business accounts on various platforms.
· Demonstrated experience planning, strategizing and executing social media campaigns and analyzing results.
· Strong organization and planning skills, including the ability to set priorities and meet deadlines.
· Excellent verbal and written communication skills.

Additional Considerations:
· Experience working within cross-functional marketing and creative teams.
· Understanding of Brandwatch or similar content management tool.
· Knowledge of marketing principles, theories and techniques.
· Familiarity with web and social media accessibility standards.
· Experience with Adobe Creative Cloud applications.

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.