Working Title: Marketing Assistant (Part-Time) - Forbes Center for the Performing Arts

State Role Title: Public Relations and Marketing Specialist II

Position Type: Part-time - Wage / Part-time Salaried

Position Status: Part-Time

FLSA Status: Non-Exempt: Eligible for Overtime

College/Division: College of Visual and Performing Arts

Department: 100551 - College of Visual and Performing Arts

Pay Band: 3

Pay Rate: Hourly

Specify Range or Amount: $19-$21 

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 09/04/2026

About JMU:

At James Madison University (JMU), we’re more than just a publicly funded institution — we’re a vibrant, welcoming community located on a stunning campus where innovation, collaboration, and personal growth thrive. Our mission is to prepare students for a bright future, and we believe that starts with supporting the people who make it all possible: our employees.

JMU offers several perks to all employees including:
• A Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.
• Free Access to the University Recreation Center (UREC): Employees can enjoy facility access and program registration privileges at UREC and University Park. This includes the climbing wall, equipment centers, and group exercise studios.
• A variety of voluntary benefits such as Pet Insurance, Identity Theft and Legal Protection Plans, and several other supplemental benefits.
• Holiday Breaks: The university is granted 12 holidays a year.
• Talent Development Trainings: The Talent Development department offers a wide variety of personal and professional trainings, eligible for all employees to join.

At JMU, we believe in Being the Change — and that starts with creating an environment where you can grow, contribute meaningfully, and feel supported every step of the way.

Discover what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

The Forbes Center for the Performing Arts at James Madison University is seeking a creative, organized, and detail-oriented part-time Marketing Assistant to support the planning, execution, and evaluation of marketing efforts for the Center’s performances and events.

Working closely with the Director of Marketing and Branding, this position will help increase awareness of Forbes Center programming, drive ticket sales, grow audience engagement, and strengthen the Center’s digital presence.

This position will provide hands-on experience in visual and performing arts marketing, digital marketing, social media, email marketing, audience development, advertising, content creation, and marketing analytics.

Duties and Responsibilities:

•Support marketing campaigns for Forbes Center performances by coordinating timelines, promotional materials, email campaigns, social media, digital advertising, and other campaign needs.
•Schedule, upload, and/or send content for social media, email, print, and digital advertising channels.
•Assist with audience development and ticket sales efforts by supporting targeted promotions, community outreach, partnerships, and audience-specific campaigns.
•Track and report marketing performance by collecting data from email, social media, advertising, website, and ticketing platforms and helping identify campaign trends and opportunities.
•Maintain marketing organization and workflow by updating campaign calendars, coordinating marketing assets, and ensuring promotional tasks are completed accurately and on deadline.
•Provide general marketing and event support for Forbes Center special events and other projects as assigned.

Qualifications:

•Strong written and verbal communication skills.
•Excellent organizational and time-management skills.
•Strong attention to detail and ability to manage multiple projects and deadlines.
•Ability to work independently while also collaborating effectively with a team.
•Excellent written and verbal communication skills.
•Experience communicating with marketing vendors and/or partners acting as project lead or assistant.
•Experience coordinating digital content and marketing projects across social media platforms and email platforms.
•Proficiency with project tracking tools, shared drives, and basic office software.

Additional Posting Information:

Resume and cover letter required.

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

This is a part-time wage position working an average of 20 hours per week over the course of a calendar year with no benefits.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.