Campus

CONNORS

Contact Name & Email

Amanda Girty, amanda.girty@connorsstate.edu

Work Schedule

Monday through Friday, 8:00am-4:30pm with occasional evenings

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range:

Commensurate with education and experience

Priority Application Date:

While applications will be accepted until a successful candidate has been hired, interested parties are encouraged to submit their materials by to ensure full consideration.

Special Instructions to Applicants:

For full consideration, please include a resume, cover letter and contact information for three professional references.

About this Position:

The Director of Recruitment and Marketing is responsible for managing the student enrollment experience, overseeing student matriculation from recruitment to class enrollment. The Director will be expected to present Connors State College in a positive and effective manner, while planning and implementing comprehensive marketing and recruitment strategies to promote the College to prospective students, parents, counselors, alumni, community partners, and other individuals and organizations. The Director will oversee recruitment to provide high-quality student services, case management approaches, and student coaching for student recruitment, admission, class enrollment, retention, and student success.

Additionally, the Director will lead institutional marketing efforts by developing and executing branding, advertising, digital marketing, social media, public relations, and communication strategies that enhance the College’s visibility, reputation, and enrollment growth. This includes overseeing promotional campaigns, recruitment publications, website content, media relations, event marketing, and outreach initiatives to ensure consistent messaging and alignment with the College’s mission and strategic goals. The Director will also analyze market trends, enrollment data, and campaign performance to inform decision-making and improve recruitment and marketing outcomes.

Duties and Responsibilities: 

• Plan, direct, and lead the College’s student recruitment and enrollment initiatives for student matriculation from recruitment to class enrollment
• Maintain case management processes for student enrollment and retention
• Develop action plans to meet recruitment and enrollment goals
• Oversee implementation and use of recruitment/enrollment systems/technology
• Supervise enrollment, recruitment, and marketing staff at all institutional campuses
• Represent Connors at public events
• Collaborate with internal and external stakeholders
• Develop recruiting and enrollment materials and processes for the college
• Schedule high school visits, college day visits, college fairs, and career fairs
• Recruit students and business partners at high schools, workplaces, and other locations
• Conduct campus tours and meet with prospective students and parents
• Communicate enrollment policies to students, parents, middle and high school principals, counselors, teachers, faculty, staff, and administrators
• Participate in college activities, events, and college committees as assigned
• Plan, participate in, and work on special events/projects, such as graduation, catalog, etc.
• Compile enrollment and recruitment reports and make data-driven decisions  
• Oversee promotional campaigns, recruitment publications, website content, media relations, event marketing, and outreach initiatives to ensure consistent messaging and alignment with the College’s mission and strategic goals.
• Analyze market trends, enrollment data, and campaign performance to inform decision-making and improve recruitment and marketing outcomes.

The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

Required Qualifications

• Bachelor's (degree must be conferred on or before agreed upon start date)

• Two years of related experience as a college recruiter, enrollment officer, college leadership/staff management, client-driven sales representative, or customer service representative.

Preferred Qualifications:

• Master's

• Three years of experience as a college recruiter or enrollment officer, demonstrating leadership skills, staff management, and customer service experience.

Skills, Proficiencies, and/or Knowledge:

Excellent oral and written communication skills

Strong computer skills, including the use of Microsoft Office

Ability to develop and deliver a wide variety of presentations to small and large groups

Excellent problem-solving skills

Demonstrated willingness and ability to act ethically and socially responsible

Special Requirements: 

• Job requires extensive travel in the service area and occasional overnight travel
• Must have a valid driver’s license and good driving record
• Ability to work a flexible schedule, including some evenings and occasional weekends
• Ability to pull, bend, stoop and lift 40 pounds