Senior Shopper Marketing Manager - Indies

Job no: 503977
Work type: Internal Secondment
Location: Melbourne
Categories: Various categories

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Senior Shopper Marketing Manager - Retail Liquor, Indies – 12-Month Opportunity

We're seeking a Senior Shopper Marketing Manager - Retail Liquor, Indies to lead the development and execution of our shopper marketing strategy across key independent retail customers including IBA, LMG and KIR. In this role, you'll shape customer game plans, influence commercial strategy, lead Joint Business Planning conversations and drive shopper-led growth across one of our most important channels.

This role offers the opportunity to lead a team, manage multiple priorities and influence outcomes across Sales, Category, Marketing and key customer partnerships. It's ideal for an established leader looking to broaden their experience, work across a highly visible customer portfolio and make a significant commercial impact.

Key Accountabilities

  • Lead the Shopper Marketing strategy for the Retail Indies channel.
  • Develop and execute customer game plans aligned to commercial priorities.
  • Partner closely with Sales, Category and Marketing teams to unlock growth opportunities.
  • Lead Joint Business Planning initiatives and customer engagement strategies.
  • Manage agency partners to deliver best-in-class shopper activations.
  • Build and develop a high-performing team, creating clarity, accountability and strong execution.
  • Influence senior stakeholders through insight-led recommendations and strategic thinking.
  • Drive prioritisation across multiple campaigns, projects and business initiatives.

About You

We're open to talent from a range of commercial backgrounds including Shopper Marketing, Trade Marketing, Category, Sales or broader Marketing.

You'll bring:

  • A degree in Marketing, Commerce or Business.
  • Strong FMCG commercial experience.
  • Proven leadership experience, with a track record of leading and developing teams.
  • Strong commercial acumen and ability to translate strategy into execution.
  • Experience managing multiple priorities and large-scale projects simultaneously.
  • Excellent stakeholder engagement and presentation skills.
  • Strong problem-solving capability, resilience and accountability.
  • A passion for understanding shoppers, customers and driving commercial growth.
  • Experience within Shopper Marketing or Customer Marketing will be highly regarded, however we are equally interested in experienced commercial leaders looking to bring their capability into a new area of the business.

Position Description

Advertised: AUS Eastern Standard Time
Application close: AUS Eastern Standard Time

Apply now

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