Your Impact

In this critical leadership role, you’ll lead the national Retail Field team and execution agenda, ensuring the safe and effective delivery of our commercial and customer strategy across all retail channels. You’ll work closely with Account Managers, Sales Operations, Category, Shopper and Brand Marketing teams to translate national strategies and priorities into practical, executable field plans that drive sales growth and enhance customer engagement.

Accountable for building a high-performing, engaged and safety-led field organisation, this role develops leaders through overseeing coaching, capability building and performance management, while continuously lifting execution standards, operational discipline and field effectiveness across Asahi’s portfolio of multi-beverage products.

Key Responsibilities

• Lead the development and delivery of the national retail field execution agenda, translating commercial, customer, brand, category and shopper strategies into practical, high-impact field plans that drive sales growth, customer engagement and execution excellence across all retail channels.
• Build and lead a high-performing, engaged and safety-focused field team through effective coaching, capability development, succession planning and performance leadership, fostering a culture of accountability, wellbeing and continuous improvement.
• Deliver agreed commercial, customer and operational targets through disciplined execution, strong customer relationships, effective resource deployment and a relentless focus on in-market performance and return on investment.
• Act as the critical link between Retail Field, Account Management, Category, Shopper, Marketing, Sales Operations and Supply Chain teams, ensuring priorities are translated into coordinated and executable plans that achieve national and customer objectives.

About You

• Extensive senior leadership experience in FMCG, beverages, consumer goods, retail or related industries.
• Proven experience leading large, geographically dispersed sales or field teams across multiple regions.
• Demonstrated success delivering commercial growth through retail execution, field sales and customer engagement strategies.
• Strong understanding of retail channels, route-to-market models, customer planning and field operations.
• Experience translating brand, category, shopper and customer strategies into executable field plans and measurable business outcomes.
• Experience leading change, embedding operational disciplines and driving continuous improvement.
• Deep understanding of safety, wellbeing and risk management principles within a field-based workforce.
• Proven ability to build, lead and inspire high-performing teams through coaching, development and accountability.
• Strong communication and presentation skills with the ability to engage frontline teams through to executive stakeholders.
• Strong analytical and problem-solving skills with a focus on performance insight, prioritisation and execution discipline.
• High proficiency in CRM, sales reporting, field execution and performance management tools.

This role needs to be based from Southbank HQ in Melbourne. For a copy of the PD or assistance with your application please contact Matt DeSalvo (matthew.desalvo@asahibeverages.com). Applications close 3:00pm (Melb local time) on Friday 16 Sept.