Business Development Executive – Retail Field Sales

Location: Northeastern Suburbs & Semi-Regional Victoria (Whittlesea to Kew, Mansfield, Alexandra/Yea)

Your Impact

As a Business Development Executive (BDE) at Asahi Beverages, you’ll be the face of our brands in-store, driving growth across our multi-beverage portfolio. Covering the northeastern suburbs of Melbourne and select regional areas, you’ll grow distribution, volume, and profitability by building strong customer relationships and delivering best-in-class execution. This is your chance to make an impact with both our alcohol and non-alcohol brands, including Schweppes, Gatorade, Solo, and leading liquor portfolios.

Key Accountabilities

• Manage a defined territory across independent retail and liquor outlets (IGA, Foodworks, Celebrations, Bottle-O, Thirsty Camel).
• Deliver against sales targets and KPIs by growing distribution, securing displays, and driving promotional compliance.
• Average 5 customer calls per day, building in-store visibility, upselling promotions, and executing banner programs.
• Travel within territory, including metro suburbs and fortnightly regional runs (Mansfield, Alexandra/Yea).
• Build effective long-term customer relationships through regular call coverage, reviews, and insights.
• Monitor performance against KPIs, focusing on distribution, depletions, and off-location displays during key periods (e.g. footy finals, summer promotions).
• Uphold safety and wellbeing standards while working autonomously in the field.

About You

• Previous field sales experience in FMCG, ideally across both alcohol and non-alcohol portfolios.
• Strong relationship-building and influencing skills; confident selling value propositions and driving in-store impact.
• Open to candidates from retail, liquor, or customer-facing roles with transferable skills.
• Highly self-motivated with strong organisational skills, comfortable working independently across a wide territory.
• Resilient, accountable, and proactive – able to adapt quickly and deliver results in fast-paced environments.
• Current driver’s licence required.

Why Asahi Beverages?

Asahi Beverages is home to some of Australia and New Zealand’s most iconic and innovative beverage brands – including Asahi Super Dry, Peroni, Vodka Cruiser, Woodstock, and many more.

Here, you’ll enjoy the freedom to run your territory like your own business, backed by a supportive manager who values trust, development, and doing things the right way. This is a unique opportunity to take ownership of a thriving regional patch, join a team that values energy and impact, and help shape the future of our on-premise presence.

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