About the position

• Full-Time, Continuing position
• Campus Independent (can be located at Bundoora or any of our VIC regional campuses)
• Classification: HEO7 - Base salary from $106,472 + 17% superannuation
• Hybrid work model support

The Senior Analytics Specialist sits within the Marketing team and reports to the Manager, Customer Journey. The role provides advanced data analysis, reporting and insight generation to optimise marketing activity and improve the customer journey across digital touchpoints, translating complex audience, campaign and channel data into clear recommendations that support engagement, acquisition and conversion.

Working with the Customer Journey Manager and cross-functional marketing teams, the role designs dashboards and reporting frameworks, analyses audience behaviour, segmentation, brand tracking and funnel performance, and supports data-led planning, targeting, personalisation and testing. It also leads analytics platform governance and quality assurance, identifies tracking and measurement improvements, responds to strategic and ad hoc insight needs, and applies sophisticated technical judgement to develop improved methods, procedures and solutions across functional boundaries.

Skills and Experience

To be considered for this position, you will have:

• Advanced proficiency in digital analytics platforms, reporting tools, dashboard design and marketing performance reporting frameworks.
• Strong understanding of digital marketing channels and the customer journey, including how data flows across web, paid media, email, SEO, CRM and social platforms.
  
  
• Strong ability to analyse complex multi-source data, interpret digital marketing and customer journey performance, and translate insights into clear recommendations for non-technical audiences.
  
  
• Experience with segmentation, testing, attribution, conversion optimisation, data governance, privacy obligations, stakeholder management and delivery of multiple priorities to tight deadlines.

Please refer to the Position Description for other duties, skills and experience required for this position.

 PD - Senior Analytics Specialist.pdf

Benefits

• 17% superannuation
• Private Health Insurance discount
• Plus many more, click HERE

How to apply

Please submit an online application ONLY and include the following documents:

• An up-to-date resume; and
• Cover letter

Only candidates with Full Working Rights in Australia may apply for this position.

Aboriginal and Torres Strait Islander Applicants 

We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people. 

Our commitment to diversity and inclusion

La Trobe University is committed to creating a diverse and inclusive workforce. We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. Flexibility in interview format will be offered to shortlisted candidates.

Our commitment to safety

All La Trobe University employees are bound by the Working with Children Act 2005.  If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.

National Code on Gender Based Violence in Higher Education

La Trobe University is committed to upholding the National Code to Prevent and Respond to Gender-Based Violence (GBV Code). This aligns with our mission to create safe and respectful communities. Candidates will be asked during the recruitment process to declare whether they have ever been investigated for, or found to have engaged in, gender-based violence in previous employment and/or in legal proceedings and provide relevant information to assist in determining suitability. Gender-based violence means any form of physical or non-physical violence, harassment, abuse or threats based on gender, that results in, or is likely to result in harm, coercion, control, fear or deprivation liberty or autonomy.