(HEO9) $132,705 - $141,974 per annum plus an employer contribution of up to 17% superannuation applies

12 months fixed-term maternity leave cover until July 2026

The Head of Digital Marketing is a prominent leadership role with a focus on delivering highly effective digital platforms. This position has a diverse set of responsibilities across data, audiences, onsite performance, design, and Conversion Rate Optimisation (CRO) and manages a team of specialists to drive these capability areas.

Leading the digital marketing program in support of the University’s brand and acquisition marketing objectives, this position is a enabler of success. The role leads a team of specialists across analytics, audience management, design, content, experimentation and personalisation to drive performance optimisation. Along with leading this specialist team, the role is involved in setting strategy and directing execution for how the University creates fantastic, high-performing digital experiences. You’ll be constantly curious about how data and insights drive these experiences and have the team to back it up and turn those insights into action.

You’ll be involved in the technology as well as the operations for the team and how it works cross-functionally with other areas of the University. You’ll be an advocate for optimisation as well an expert in how the practices of digital marketing can support and influence broader strategic goals.

We’re looking for someone who is team-driven, with a focus on coaching as a way to lead a high-performing team. It’s important to have a growth mindset both for yourself and the people you work with. This is an exciting opportunity within the University, which you will be responsible for building and shaping as the function develops.

 To be successful you will need:

• Experience in managing high-performing teams with a diverse skillset
• Demonstrated knowledge and expertise in how data (quantitative and qualitative) is set up to guide decision making and the creation of digital experiences
• Experience in managing digital transformation projects and guiding change
• Experience in Adobe Experience Cloud products or similar enterprise Digital Experience Platforms (Optimizely, Aquia, Salesforce etc)
• Expertise in digital customer experiences and creation of user journeys for consistent, end-to-end experiences across acquisition and retention life stages

 The path to Adelaide University

We are on an exciting path to Adelaide University as we prepare to open our doors in January 2026. Adelaide University will combine the strengths of the University of Adelaide and the University of South Australia, and we are dedicated to creating an accessible and future-focused educational powerhouse that fosters economic and social wellbeing through ground-breaking research and innovative teaching. You can learn more about Adelaide University HERE and more information will be provided throughout the recruitment process.

Enjoy an outstanding career environment

We offer a uniquely rewarding workplace. The size, breadth and quality of our education and research programs - including significant industry, government and community collaboration - offers you vast scope and opportunity for a long, fulfilling career.

It also enables us to attract high-caliber people in all facets of our operations, ensuring you will be surrounded by talented colleagues, many world-leading. Our work's cutting-edge nature - not just in your own area, but across virtually the full spectrum of human endeavour - provides a constant source of inspiration.

Our culture is one that welcomes all and embraces diversity consistent with our Staff Values and Behaviour Framework and our Values of integrity, respect, collegiality, excellence and discovery. We firmly believe that our people are our most valuable asset, so we work to grow and diversify the skills, knowledge and capability of all our staff.

We embrace flexibility as a key principle to allow our people to manage the changing demands of work, personal and family life. Flexible working arrangements are on offer for all roles at the University.

In addition, we offer a wide range of attractive staff benefits. These include salary packaging; flexible work arrangements; high-quality professional development programs and activities; and an on-campus health clinic, gym and other fitness facilities.

Learn more at: adelaide.edu.au/jobs

Your division's broader role

The Division of External Engagement is united in its commitment to the growth of the University through best practice marketing, the generation of international opportunities, and the forging of deep industry, media and alumni connections.

Learn more at: adelaide.edu.au/external-engagement

If you have the talent, we'll give you the opportunity. Together, let's make history.

Click on the ‘Apply Now’ button to be taken through to the online application form. Please ensure you submit a cover letter, resume, and upload a document that includes your responses to all of the selection criteria for the position as contained in the position description or selection criteria document.

Applications close 11:55pm Wednesday 28 May 2025.

For further information

For a confidential discussion regarding this position, contact:

Anita Head
Director, Marketing
P: +61 08 831 30883
E: anita.head@adelaide.edu.au

You'll find a full position description and/or selection criteria below: (If no links appear, try viewing on another device)

We are an Equal Employment Opportunity employer. Women and Aboriginal and Torres Strait Islander people who meet the requirements of this position are strongly encouraged to apply.