Role Profile:

The Media Analytics Manager will play a pivotal role in operationalizing Media Mix Modelling (MMM) methodologies, leading presentations, and providing actionable insights derived from various lift studies and brand lift studies. This individual will collaborate extensively with marketing teams and present findings directly to senior leadership to inform and influence strategic decisions.

The below Key Performance Areas include but are not limited to:

Operationalize Media Mix Modelling (MMM) methodologies to optimize media spend across various channels.

Lead and execute Lift Studies and Brand Lift Studies to evaluate the effectiveness of marketing campaigns.

Collaborate closely with cross-functional teams, including marketing, sales, and finance, to integrate insights into actionable strategies.

Present findings and recommendations to senior leadership, ensuring insights drive informed decision-making.

Continuously monitor and evaluate media performance metrics, identifying opportunities for optimization.

Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to media analytics.

Stay abreast of industry trends, emerging technologies, and best practices in media analytics to drive innovation and excellence.

Skills:

Bachelor’s or Master’s degree in Marketing, Statistics, Business Analytics, or a related field. Advanced degrees or certifications (e.g., MBA, CFA) are a plus.

Minimum of [X years] of experience in media analytics, with a proven track record of success in Media Mix Modelling and Lift Studies within a retail or similar industry.

Strong analytical skills with proficiency in statistical tools and software (e.g., R, Python, SAS, SQL).

Exceptional presentation and communication skills, with the ability to convey complex data insights to non-technical stakeholders.

Demonstrated leadership capabilities, with the ability to collaborate effectively with cross-functional teams and influence senior leadership.

Strategic mindset with a focus on driving results and achieving business objectives through data-driven insights.

Experience in operationalizing MMM and implementing best practices in media analytics.

Strong project management skills, with the ability to manage multiple projects concurrently and meet tight deadlines.

Knowledge of digital marketing channels, including PPC, SEO, social media, and display advertising.

Ability to thrive in a fast-paced, dynamic environment with a proactive and entrepreneurial spirit.