Brand Partnerships Executive

Career Level F – Reporting to Senior Manager Brand Partnerships

Role Profile

• Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s

• Showcase and help brands understand the value of data

• Keep abreast of loyalty programme competitor activities by division

• Share results and performance of key campaigns and engagements with brands

• Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme

• Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities

Key Performance Areas

• Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level

• Foster great relationship with brand partners

• Promote customer engagement through Customer Loyalty Offers and Rewards

• Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar

• Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,

• Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities

• Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value

• Adopting and helping brands adopt new processes and best practice standards

• Supporting the adoption of brand guidelines across the business

Skills Required

Essential

• Ability to work with internal and external stakeholders on multiple deliverables

• Think both creative and strategically, translating into marketing campaigns

• Proactive with organisational skills

• Detailed oriented with strong inter-personal skills

• Good problem-solving and a logical approach to work

• Excellent communicator (written and verbal; AR is a plus

• Team working

Experience

• 3+ years direct experience in Marketing or Brand Planning

• Experience within Fashion / Beauty/ Wellness / Food industry

• Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)

• Planning, executing and delivering Marketing Campaigns

• Expert user of MS Office: Excel, Word, PowerPoint