The Campaign Lead is responsible for overseeing and optimizing the customer journey from initial engagement through to retention within the Premium cohort. This role supports the Proposition Manager, with execution of proposition planning, driving engagement, satisfaction, and loyalty throughout the customer journey. Additionally, the lead will leverage events and experiences to create impactful campaigns, ensuring the delivery of high-quality, scalable, and innovative activations.

Key accountabilities:

• Develop and implement lifecycle campaign strategies aligned with Premium customer proposition planning business goals.
• Identify opportunities to enhance customer engagement at each stage of the lifecycle, from acquisition to retention and advocacy.
• Ensure campaign propositions are tailored to the specific needs of various customer segments, supporting customer profiling.
• Ensure effective value, sustainability & product merchandising, in all customer interactions and communications.
• Plan and execute campaigns that engage customers. creating a multilayered customer experience on and off platform.
• Work with cross-functional teams to develop and maintain detailed customer profiles, understanding their needs, preferences, and behaviours.
• Partner with the CRM team to design and implement communication strategies that effectively convey propositions to customers.
• Collaborate with cross-functional teams to ensure alignment and consistency in all customer journey initiatives.
• Partner with Premium ELT to leverage customer data and insights for campaign optimization and personalisation.
• Leverage the customer voice through Relationship Manager engagement of campaign planning, to ensure relevance and competitive edge.
• Creation and implementation of Premium Team campaign communications, including but not limited to Customer & Team communications, presentation and training.
• Ideation & Creation of Premium Campaign planning, aligned to Value & CE timelines.
• Support Proposition & Experiences Team with engaging and customer centric GTM Campaigns.
• Work closely with the Premium commercial team to bring to life Premium customer lifecycle journeys through profiling, segmentation and engagement.
• Track and analyse key performance indicators (KPIs) for lifecycle campaigns, such as customer engagement, retention rates, and ROI.

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

• 25 days annual leave (that’s right, a whole extra week!)
• Genuine flexible working policy with a $800 work from home office allowance
• Weekly concierge service including free massages, manicure/nail appointments – all onsite!
• Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office
• Development budget to send you to conferences, events, courses and other learning opportunities
• Access to our Employee Assistance Program and a Circle In membership
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

What’s the Green Tick Feeling?  

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet. 

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best. 

Ready for your Green Tick Feeling? Apply now