About The Role

Reporting to the SEM & Performance App Manager, you will implement paid strategies across Google and Apple Search platforms that meet budget, CPA and conversion targets. You will play a key role in the execution of our App Store Optimisation (ASO) strategy to maximise our organic App Store visibility and downloads.

Key responsibilities include:

• Implementing Paid App Acquisition strategies across Google and Apple Search platforms under the direction of the SEM & Performance App Manager.
• Applying bid management strategies to improve bidding efficiency and maximise ROI.
• Execution of seasonal, high-volume campaigns.
• Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business.
• Collaborate and liaise with our internal teams to acquire the creative and content required to effectively engage our audiences.

About You

• Excellent communicator with the ability to collaborate with cross-functional teams including Product.
• Working knowledge of performance app marketing using Google Ads and Apple Search Ads platforms.
• Working knowledge of Mobile measuring platform (MMPs) and attribution methodologies and best practice implementation. Experience with AppsFlyer preferred.
• Ability to complete campaign analysis, gaining insights and to better understand existing performance and identify new opportunities and trends.
• Minimum intermediate level Excel required with the ability to manipulate a large dataset. Demonstrable working knowledge of Power BI and Google Analytics an advantage.
• Knowledge of media and app tracking best practices and ability to measure and diagnose performance issues.
• Understanding of the evolving marketing technology landscape and its relevance to Search and App performance.

Working knowledge of organic app store strategies, ranking factors and ASO tools is advantageous.

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

• 25 days annual leave (that’s right, a whole extra week!)
• Genuine flexible working policy with a $800 work from home office allowance
• Weekly concierge service including free massages, manicure/nail appointments – all onsite!
• Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office
• Development budget to send you to conferences, events, courses and other learning opportunities
• Access to our Employee Assistance Program and a Circle In membership
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

What’s the Green Tick Feeling?  

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet. 

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best. 

Ready for your Green Tick Feeling? Apply now