About the role

The CRM Strategic Projects Manager is a driving force behind innovation, leading high-impact initiatives that elevate customer engagement, enhance CRM capabilities, and drive business growth. This role is at the forefront of transforming CRM strategy, tackling major challenges such as legislation changes, data-driven personalisation, and CRM scalability.

You’ll work cross-functionally to deliver game-changing projects, ensuring CRM remains cutting-edge, compliant, and customer-centric. If you’re a strategic thinker, problem-solver, and innovator who thrives on making a real impact, this is your opportunity to shape the future of CRM.

Key responsibilities include:

• Lead high-impact initiatives & projects that transform CRM strategy and improve customer engagement.
• Develop scalable frameworks to future-proof CRM, ensuring efficiency and long-term growth.
• Own key inputs into the CRM capability backlog, managing project scoping, stakeholder alignment, and execution.
• Own and drive key initiatives to enhance contractability, including opt-in optimisation, data management improvements, and comms strategy enhancements to maximise customer reach and engagement.
• Identify and launch new CRM innovations, including emerging channels, new Braze features, and personalisation strategies.
• Leverage data-driven insights to pinpoint growth opportunities and shape strategic decision-making.
• Influence the future of CRM, shaping long-term direction and best-in-class engagement strategies.

About You

You’re a strategic thinker with a deep understanding of customer marketing - able to translate insights into big-picture plans that drive engagement and commercial impact. You love problem-solving, thrive in fast-paced environments, and know how to align teams around a clear vision.

You’ll also bring:

• The ability to think critically & creatively to solve problems & identify opportunities for growth & improvement.
• Strong leadership skills with the ability to put the customer at the centre of our strategy & who has a deep understanding of customer needs & preferences.
• The ability to motivate, lead & influence a high performing team.
• The ability to adapt to new technologies and changing market conditions, alongside the willingness to continuously learn & stay up to date with industry trends.
• Platform knowledge: Proficiency in CRM platforms and tools (e.g., Salesforce, HubSpot, etc.), as well as Microsoft Office suite (Excel, PowerPoint, Word).
• Knowledge of industry trends, best practices, and emerging technologies: in CRM strategy and planning, with a passion for driving innovation and continuous improvement.
• Demonstrated project management expertise, with the ability to lead and manage complex initiatives from conception to execution, while meeting deadlines and objectives.

At Sportsbet, we’re committed to fostering an inclusive, innovative, and high-performing culture—so if you’re looking for a role where you can truly make your mark, we’d love to hear from you.

Ready to bring excitement to life? Apply now