Universal Destinations & Experiences Internship Program:

• Applications Close: June 20^th, 2025, at 11:55PM ET. Submit your application as soon as possible – don’t delay!
• Spring 2026 Program Dates:  Approximately January 2026 – April 2026.

JOB SUMMARY: The Direct Digital Marketing (DDM) intern will help facilitate many direct digital marketing initiatives throughout their internship. Initiatives include: documentation of end-to-end marketing communication journeys, execute data-driven/audience based tactics to increase guest engagement and conversion, and overall project management. Develop a solid understanding of direct digital marketing fundamentals and strategies; including guest experience, contact & segment strategies, offer positioning, key performance metrics and analysis. Learn the important role direct digital marketing communications play in managing customer relationships, and how these principles work in collaboration with Paid Media, E-Commerce and Data Science.

MAJOR RESPONSIBILITIES:

• Supports the team in the development, execution, and optimization of marketing initiatives across various channels, including lead generation, email campaigns, automated email programs, push notifications, and digital product marketing.
• Maintains project timelines and identifies opportunities for improvement.
• Assists with pre- and post- campaign analytics and metrics.
• Provides support for program testing and troubleshooting.
• Monitors performance metrics, meticulously documenting them, and discerning opportunities and patterns for improvement to optimize program effectiveness and integration into broader marketing strategies.
• Collaborates closely with various internal partners and stakeholders to ensure seamless channel integration and alignment with overall marketing goals.
• Documents processes to enhance operational efficiency and support knowledge sharing.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS: 

• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of Sophomore or above.
• Minimum cumulative 2.8 GPA is required. 
• A transcript is required upon application.

PREFERRED SKILLS & KNOWLEDGE:

• Preferred majors include: Marketing, Communications, Advertising, Business Management, Hospitality, Public Relations, or similar.
• Preferred coursework completed: Marketing, Communications, Digital Marketing, Data Analytics, or similar.

Please note the following:

• This internship will be an in-person experience, based in our Orlando offices.
• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than April 2026.
• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.
• All of our internships are paid, and you may also qualify for housing financial assistance if applicable. The Recruiter will provide specific eligibility details.

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