Job Title

Marketing and Strategic Engagement Analyst

Classification

Administrative Analyst/Specialist Exempt I

AutoReqId

550996

Department

Dean’s Office, College of Business and Economics

Division

Vice President, Academic Affairs

Salary Range

Classification Range $4,598 - $8,318 per month

(Hiring range depending on qualifications, not anticipated to exceed $4,598 - $5,528 per month)

Appointment Type

Ongoing

Time Base

Full Time

Work Schedule

Monday – Friday, 8:00 AM – 5:00 PM; Occasional early morning, evening and/or weekend hours.

About CSUF

Standing on 241 acres in the heart of Southern California, the University was founded in 1957 and has grown into a population of over 40,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California’s revolving work force needs. At Cal State Fullerton we strive for continual improvement of students, staff, faculty, and administrators through orientations, training programs, and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, the Arboretum and Botanical Garden at Cal State Fullerton, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.

Job Summary

It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.  

About the Position: 

The College of Business and Economics is committed to leading business education through the guiding principles of program quality, balancing theory and practice, and expanding our outreach and visibility. We create positive change by leveraging the curiosity, entrepreneurial spirit and diversity of our students. We inspire our students and other partners to transform the workforce through innovative, impactful instruction and research. We seek an exceptional individual to join our team as the Marketing and Strategic Engagement Analyst (Administrative Analyst/Specialist Exempt I). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity.

Under the general direction of the Senior Director of Marketing, the Marketing and Strategic Engagement Analyst is a key member of the College of Business and Economics (CBE) at California State University, Fullerton, responsible for advancing strategic relationships between the college and external business, industry, and alumni partners. Serves as a primary liaison for initiatives that promote CBE’s reputation and impact within the broader business community. Acting as a strategic advisor to the Dean and marketing leadership, the Marketing and Strategic Engagement Analyst provides high-level guidance and executes a comprehensive plan designed to amplify the college’s visibility, branding efforts, influence, and institutional goals.

The Marketing and Strategic Engagement Analyst also serves as a primary liaison to CBE’s external boards such as the Titan Business Executive Fellow Program, Alumni Council and Dean’s Advisory Board. Advances strategic engagement through innovative ideas and initiatives that deepen external collaboration and support institutional goals. Provides consultative direction and guidance to board members and event committees to ensure alignment with institutional strategy. Collaborates closely with the CBE Advancement Team and University External Relations to synchronize messaging and engagement efforts, where appropriate. Additionally, the Marketing and Strategic Engagement Analyst develops and distributes externally focused communications, leveraging technology and social media platforms to sustain meaningful relationships. Responsible for ensuring the financial viability of events through cost-effective planning and compliance with financial and fiscal policies and procedures.

The Marketing and Strategic Engagement Analyst creates and develops a strategic engagement plan to strengthen connections between the college and external stakeholders, including business leaders, program fellows, alumni, and advisory board members. Develop strategies to increase engagement and volunteer participation, and manage the recruitment, onboarding, and retention of members. Partners with faculty, student organizations and administrative units to identify and develop strategic opportunities for external engagement, integrating these efforts into academic and student affairs. Promotes relationship building between career services, community partners and students by facilitating mentorship opportunities, networking events and professional development initiatives. Establishes criteria for recognizing contributions from community partners and key external supporters. Leads outreach strategies and develops performance metrics to enhance stakeholder participation in college and university initiatives. Maintains the community engagement section and external board pages of the college website, ensuring content is engaging and meets institutional priorities. Other duties as assigned.

Essential Qualifications

Bachelor’s degree from an accredited four-year college or university and/or the equivalent training and administrative work experience involving the study, analysis, evaluation, development or improvement of administrative policies, procedures, practices or programs plus two years of related experience. Working knowledge of and the ability to apply standard theories, principles, practices, and techniques applicable to the program or administrative specialty to develop conclusions and make recommendations. Thorough knowledge of policies, procedures, and outside regulations pertaining to the applicable program or administrative specialty. Working knowledge of operational and fiscal analysis and techniques. Ability to take initiative and plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved. Skilled in research, development, and evaluation of policies and programs. Ability to collect, evaluate, and interpret data to develop sound conclusions and make appropriate recommendations. Expertise investigating and analyzing problems with broad administrative impact and implications. Ability to anticipate problems and address them proactively. Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form. Ability to train others on new skills and procedures and provide lead work direction.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.  

Preferred Qualifications

Master’s degree from an accredited college or university in marketing, communications or related field. Five years of related experience in alumni relations, event planning, community engagement, or a related field. Experience working in a university setting, particularly within the CSU system. Knowledge of best practices in alumni engagement and volunteer management. Excellent organizational, communication, and interpersonal skills. Understanding of the unique challenges and opportunities in the higher education sector, including trends, regulations, and best practices.

License/Certifications

A valid California driver’s license and reliable means of transportation.

Special Working Conditions

Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

May require occasional travel for external engagement activities.

Additional Information

California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment where students, staff, administrators, and faculty thrive. Individuals interested in advancing the University’s strategic goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.  

Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration. 

California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e., H1-B Visas).

Effective October 1, 2025, the California State University (CSU) will implement a salary step structure for CSUEU-represented employees in bargaining units 2, 5, 7, and 9. This position may be subject to changes resulting from this implementation, in alignment with the provisions of the collective bargaining agreement.

Hiring Preference

On-Campus CSUEU Employees