ABOUT THE OPPORTUNITY

KEY RESPONSIBILITIES

• Lead the development of scalable demand generation strategies aligned to business growth objectives.
• Design and execute end-to-end B2B demand generation campaigns across multiple brands and global markets.
• Partner with regional marketing teams to enable localised execution while maintaining global consistency.
• Oversee paid digital marketing programs including search, social, programmatic advertising, retargeting, and lead generation campaigns.
• Drive campaign optimisation through testing, analytics, and continuous improvement initiatives.
• Partner with web teams to improve conversion pathways, website performance, and user experience.
• Lead CRO initiatives through A/B testing, behavioural analytics, and personalisation strategies.
• Develop and optimise lead nurturing and marketing automation programs that accelerate buyer journeys.
• Collaborate with sales and marketing stakeholders to align lead management, lifecycle stages, and hand-off processes.
• Own reporting and measurement frameworks focused on lead generation, pipeline contribution, attribution, and ROI.
• Partner with SEO and content specialists to strengthen organic demand generation strategies.
• Support the development of organic social media programs that strengthen engagement and brand credibility.
• Act as a centre of excellence by sharing demand generation best practices, frameworks, and performance benchmarks.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

EXPERIENCE & QUALIFICATIONS

• 10+ years' experience in demand generation or digital marketing within B2B services or hybrid tech-service organisations.
• 5+ years' experience in a marketing leadership role.
• Experience working in multi-brand and shared services environments.
• Strong expertise across paid media, digital marketing channels, lead nurturing, marketing automation, and performance analytics.
• Deep understanding of B2B buyer journeys, lead scoring, lifecycle optimisation, and sales alignment.
• Proven success managing global stakeholders across multiple regions and time zones.
• Strong commercial acumen with experience reporting on pipeline performance, attribution, ROI, and revenue contribution.
• Exceptional communication, collaboration, and stakeholder management skills.
• Bachelor's Degree in Business, Marketing, Digital Marketing, or related field.
• Relevant certifications across Google, Meta, LinkedIn, or similar digital marketing platforms.