Head of Marketing- CruiseHQ- Sydney, NSW
Job no: 530659
Work type: Full time
Location: New South Wales
Categories: Various categories
Lead the charge in Australia’s booming cruise market as CruiseHQ’s Head of Marketing—owning the brand, shaping national B2B strategy, and driving the next wave of growth.
Role Summary
Cruise is booming and CruiseHQ is leading the charge. CruiseHQ is the dedicated cruise wholesale division of Flight Centre Travel Group, created to make selling cruise easier, smarter and more rewarding for travel advisors across Australia. As one of the fastest‑growing segments in travel, cruise is a major strategic focus and we’re ready to take our brand to the next level. We’re now seeking a Head of Marketing to own, lead and build our national B2B marketing strategy. This is a rare, high‑impact leadership role with genuine influence over brand, commercial direction and market growth. Reporting directly to the General Manager, you’ll sit at the leadership table while remaining close to execution — shaping strategy, driving performance and knowing exactly what’s working and why.
What You’ll Be Responsible For
Lead the Strategy
- Own and drive the national B2B marketing strategy for CruiseHQ, with full accountability for brand positioning, campaign planning and go‑to‑market execution
- Act as a key member of the CruiseHQ leadership team, contributing to broader commercial planning and business strategy
- Define marketing KPIs, establish robust reporting frameworks and use insights to optimise activity and investment
- Build and scale the CruiseHQ marketing function, including future team growth and agency management
Drive Commercial Growth
- Partner closely with National Business Development Managers to deliver trade‑focused campaigns that generate leads and convert advisors
- Collaborate with the Head of Product to align marketing activity with product priorities, supplier initiatives and commercial opportunities
- Oversee and execute the full marketing mix including campaigns, EDMs, digital, social, content, trade communications, events and PR
- Manage the marketing budget with strong commercial discipline to deliver measurable ROI
Build & Protect the Brand
- Establish CruiseHQ as the leading cruise wholesaler in the Australian travel trade
- Lead all trade PR, media partnerships and industry thought leadership
- Represent CruiseHQ at industry events, roadshows and advisor engagement initiatives
- Build strong partnerships with cruise lines, trade media and industry bodies
Champion Innovation
- Drive adoption of AI tools and marketing technology to improve personalisation, efficiency and insights
- Stay ahead of trends in B2B and trade marketing, bringing fresh ideas to engage the advisor community
- Continuously evolve CruiseHQ’s approach to ensure we remain innovative and competitive
What We’re Looking For
- 7+ years’ marketing experience with 3–5 years in a senior or leadership role
- Experience in travel, cruise, B2B wholesale or trade marketing highly regarded
- Proven ability to build and execute national marketing strategies that drive commercial outcomes
- Deep understanding of the Australian travel trade market with an established industry network
- Hands‑on capability across brand, digital, campaigns, EDMs, social, content, events and PR
- Strong experience with B2B marketing technology, CRM platforms and reporting
- Demonstrated budget management with accountability for ROI
- Exceptional written and verbal communication skills
What You’ll Enjoy
Salary: $110k + Super + Incentive (dependent on experience)
🌊Impact: A genuine seat at the leadership table, with the autonomy to shape a brand and build a function in one of travel's most exciting growth segments.
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Why CruiseHQ?
CruiseHQ is growing fast. Backed by the scale, reputation and resources of Flight Centre Travel Group, we have the ambition and platform to be the definitive cruise wholesale brand in Australia. This is your opportunity to lead that story. If you bring experience, energy and ideas and want to make your mark on an industry you love, then we’d love to hear from you. Apply now!
** Please advise your leader before applying **
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Advertised: AUS Eastern Standard Time
Application close: AUS Eastern Standard Time
Apply now