Manager, Growth & Demand Generation (EMEA)
Job no: 531072
Work type: Full time
Location: London
Categories: Marketing and Communication
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When, we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.
About the Role
The Manager, Global Growth & Demand Generation plays a pivotal role in driving full-funnel marketing programs that directly contribute to qualified pipeline and revenue across a global B2B portfolio.
Sitting within a global marketing team, you will lead both global and local demand generation initiatives—partnering with Brand Marketing, Sales, and regional teams to shape strategy, execution, and performance across multiple markets and brands.
This is a highly collaborative and commercially focused role, ensuring strategic consistency while enabling localisation and agility to meet regional market needs. You will act as a key connector across teams, translating growth strategy into measurable business outcomes.
You will lead and influence a network of digital specialists (directly and indirectly) across automation, paid media, SEO, CRO, and broader digital channels—driving day-to-day campaign excellence, optimisation, and technical delivery aligned to ambitious growth targets.
Key Responsibilities
- Develop and execute scalable global demand generation strategies aligned to revenue goals
- Lead multi-channel digital campaigns across paid media, email, web, and programmatic channels
- Drive pipeline acceleration and ROI through performance marketing and continuous optimisation
- Own website strategy and CRO initiatives, improving conversion through testing and personalisation
- Build and scale marketing automation and lead nurture programs aligned to buyer journeys
- Partner with Sales and Marketing to define lead scoring, lifecycle management, and handoff processes
- Deliver data-driven insights, owning dashboards, attribution models, and performance reporting
- Oversee SEO and organic growth strategies to complement paid acquisition efforts
- Act as a centre of excellence, sharing best practices, frameworks, and performance benchmarks globally
With a strong focus on digital performance, automation, and commercial impact, this role brings together strategy, channel expertise, and execution under a unified demand engine.
About you
You are a commercially driven, data-led marketing leader with a passion for building high-performing demand generation strategies at scale. You thrive in complex, global environments and are confident leading across multiple brands, regions, and stakeholder groups.
Requirements & Experience
- 10+ years’ experience in demand generation or digital marketing within B2B or hybrid tech-enabled services
- 5+ years in a leadership role, ideally within a multi-brand or shared services environment
- Proven expertise across paid media, marketing automation, lead nurturing, and performance analytics
- Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
- Demonstrated success in owning pipeline contribution, campaign ROI, and revenue impact
- Experience working globally across regions, cultures, and time zones
- Proven ability to lead, coach, and influence teams (directly and indirectly) across digital marketing disciplines
- Track record of delivering high-quality campaign execution and operational excellence
Skills & Attributes
- Strategic thinker with strong commercial acumen and results focus
- Excellent communication, collaboration, and stakeholder management skills
- Highly data-driven, with a strong analytical and problem-solving mindset
- Comfortable operating in fast-paced, matrixed organisations
- Passionate about innovation, optimisation, and continuous improvement
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- Certifications in platforms such as Google, LinkedIn, or Meta preferred
What's in it for you
- Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at RecruitmentUK@flightcentre.co.uk.
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