Head of Search & AI Visibility - South Bank, QLD
Job no: 532370
Work type: Full time
Location: Queensland
Categories: Marketing and Communication

- Own the global strategy for search and AI visibility across FCM Travel and Corporate Traveller.
- Lead visibility across Google AI Overviews, ChatGPT, Copilot, Gemini, Perplexity, and traditional search.
- Develop distinct strategies for SME and enterprise audiences across both brands.
- Own technical SEO standards including architecture, schema, crawlability, indexation, and Core Web Vitals.
- Partner with content, web, engineering, and growth teams to improve discoverability and performance.
- Build and manage visibility reporting, including share of voice, citations, traffic, conversion, and commercial impact.
- Design the operating model, team structure, budget requirements, and roadmap for the function.
- Act as the global centre of excellence for search and AI visibility across markets and brands.
- Lead and develop the Global SEO Manager while influencing senior stakeholders globally.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
- 8-10+ years' experience in SEO, organic search, or search visibility leadership.
- 4+ years leading an SEO, search, or organic growth team.
- Experience building or scaling AI visibility, AEO, GEO, AIO, or search visibility programs from scratch.
- Deep technical SEO expertise across architecture, schema, crawlability, indexation, and Core Web Vitals.
- Experience working with SEO and AI visibility platforms including Ahrefs, Screaming Frog, Google Search Console, and citation tracking tools.
- Strong commercial acumen with experience reporting pipeline, revenue, and ROI outcomes to senior leaders.
- Experience designing operating models, capability frameworks, and team structures.
- Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, or a related field.
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

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