Responsibilities:

1. Strategic Planning:

• Develop and implement sales and marketing strategies locally aligned with the company’s overall business objectives
• Conduct market research to identify trends, opportunities, and competitive threats in the airline industry

2. Sales Management:

• Provide direction and sales target to HX sales team
• Achieve revenue targets and maximize market share
• Establish and maintain strong relationships with key stakeholders, including travel agencies, corporate clients, and industry partners
• Monitor HX sales performance and implement corrective actions as needed

3. Marketing Initiatives:

• Oversee the development and execution of marketing campaigns, promotions, and events to enhance brand awareness and customer engagement
• Collaborate with HQ to optimize online presence and drive customer acquisition through various digital channels

4. Local Market Expertise:

• Leverage strong local networks to identify partnership opportunities and enhance the airline’s presence in the Vancouver market.
• Stay informed about local market trends, customer preferences, and regulatory changes that may impact sales and marketing efforts.

5. Budget Management:

• Develop and manage the sales and marketing budget, ensuring effective allocation of resources to achieve business goals
• Analyze return on investment (ROI) for marketing initiatives and adjust strategies accordingly

6. Performance Analysis:

• Utilize data analytics to measure the effectiveness of sales and marketing strategies
• Prepare regular reports for senior management on sales performance, market trends, and competitive analysis

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred
• Minimum of 7-10 years of experience in sales and marketing within the airline or travel industry
• Proven track record of achieving sales targets and driving revenue growth
• Strong understanding of the Vancouver market and local customer preferences
• Excellent leadership, communication, and interpersonal skills
• Ability to think strategically and execute tactically
• Proficiency in data analysis and marketing analytics tools
• Strong negotiation skills and the ability to build relationships with key stakeholders