Responsibilities

• Devise and execute online Marketing strategies including re-marketing, precise marking, SEM and EDM to drive online sales by increasing website traffic and optimizing site conversion. Need to focus on ancillary revenue
• Provide detailed analysis from visitors’ arrival on site, web tools, and content that are most effective in driving traffic using web statistics packages such as Google Analytics, Keyword analysis tools
• Analyze direct sales KPIs, seasonal trends and user behavior. Monitor online sales effectiveness, analyze sales distribution, and search ranking performance and enrich communication platforms
• Ancillary revenue sales in online channel. Work with product team to increase the sales performance. Direction is product optimization, UI/UX, A-B test
• Ancillary revenue product design and implementation in online channel. Look for new opportunity of ancillary revenue (new products or new sales models).Access feasibility and benefit, work out project plan and implement it
• Set up and manage an online marketing team

Requirements

• Bachelor or Master Degree in Marketing, Information System or other business / Technical discipline, or equivalent work experience
• Minimum 3-4 years of product or project management experience, experience in Travel industry, good knowledge of Airlines sales, ancillary related, digital marketing is an advantage
• Capable to manage project budgets, resources planning / management and reporting 
• Ability to collaborate, influence and motivate cross-function teams and customers without authority; strong organizational and time management skills
• Ability to enable business capabilities through innovation
• Have prior experience of managing multiple projects simultaneously, preferred with PMP or Scrum Master certified 
• Experience with object-oriented design and coding skills across a variety of platforms is a plus
• Experience with digital market, data analysis is a plus
• Have excellent communication and interpersonal skills, and ability to work under pressure with deadlines and in a changing environment
• Good command of spoken and written English and Chinese, fluency in Mandarin is an advantage
• Candidate with less experience will be considered as Supervisor

We offer an attractive employment package including free travel privilege* and staff training & development to successful candidates. For interested parties, please apply through our e-recruitment system.

To understand more of our company and other vacancies, please visit our website at http://www.hkairlines.com.

Free Travel Privilege

• Employee and his/her family & friends (for single employee) will be benefit from the free and the lowest fare travel arrangement
• All destinations flown by HK Airlines and its partners
• Free tickets, maximum 10-round trip per year
• 2 more round trip free tickets will be granted to the employee who has completed 5-year of continuous service

Hong Kong Airlines is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data, and if we do, to request for a copy of the data and/or to request the correction of any of the data that is inaccurate. Requests for access to and/or correction of your personal data relating to your application should be sent to us via postal mail at the following address:

Hong Kong Airlines Limited

Human Resources & Administration Department

11/F, One Citygate, 20 Tat Tung Road,

Tung Chung, Lantau, Hong Kong

We may charge a reasonable fee for the processing of any data access request