Job Summary/Basic Functions

We are seeking enthusiastic and creative students to join the Communications and Brand Management department as a Social Media & Brand Ambassador. This role offers the opportunity to represent the Eastern Kentucky University brand across social media platforms, create engaging content and serve as a student voice for current and prospective students.

Position runs on a semester by semester basis with the possibility of extension based on performance.

All applicants will need to email a 1-2 minute introduction video to Caleb.Shaffer@eku.edu as part of the application process. 

Minimum Qualifications

Education: Must be enrolled at EKU

Experience:

• Current EKU student in good academic standing
  
• Demonstrated experience using platforms like Instagram and TikTok
  
• Strong video editing and photography skills
  
• Professional, reliable and self-motivated
  
• Comfortable being both in front of and behind the camera
  
• Creative thinker who is aware of social media trends and audience behavior

Preferred Qualifications:

• Prior experience in content creation, marketing, journalism or communications
• Familiarity with Canva, Adobe Creative Suite, CapCut, or other editing tools
• Involvement in student organizations, leadership roles, or on-campus activities

Job Duties:

Content Creation, Brainstorming & Management

• Create authentic, high-quality and engaging video and photo content that showcases campus life, student experiences, academic programs, events, campus buildings, lesser-known EKU facts, etc.
• Brainstorm and pitch social media posts for platforms like Instagram, TikTok, X, Facebook and Threads to grow social media audiences and improve engagement rates
• Capture and edit short-form video content that aligns with brand guidelines and trends
• Attend and document key campus events to share real-time and/or recap content
• Help brainstorm creative approaches to grow social media audiences and improve engagement rates
• Host and contribute to social media story takeovers, student Q&A sessions and/or “day in the life” style campaigns
• Participate in regular team meetings to pitch content ideas, share feedback and align on upcoming projects
• Maintain consistent communication with supervisor and other ambassadors to coordinate content planning and deadlines and minimize overlap

Brand Representation

• Act as a positive, professional representative of EKU, reflecting the university's values and image
• Participate in on-campus events to promote the university to prospective students and families
• Collaborate with the SSEO and athletics teams to amplify key campaigns and initiatives