Unit: Office of Strategic Enrollment Management

Department: Office of Admissions

Department Summary: The VCU Office of Admissions for the Division of Strategic Enrollment Management and Student Success is seeking a Transfer Counselor. Reporting to the Senior Associate Director of Undergraduate Admissions, the Transfer Counselor will spearhead recruitment and enrollment efforts primarily targeted to undergraduate transfer students from Virginia community colleges by developing and implementing effective student recruitment and marketing plans that meet the strategic enrollment goals of the University, providing students, faculty, and staff with important information about VCU, its programs, pre-enrollment course recommendations, and the transfer application process.

At this time, this posting is only open to internal candidates, currently employed at VCU.

Core Responsibilities: 

Student Recruitment (65%):

• Actively recruits prospective students at local community colleges by meeting with students, attending college day/night programs, college fairs, conducting community college visits; provides information about VCU, its programs, and the transfer application process, requirements, and deadlines. Travels to community colleges for the university, including weekends and evenings when needed.
• Plans and implements private visits with community colleges in assigned geo-markets. Makes follow-up visits as appropriate with community college transfer counselors and students.
• Leads the development and implementation of strategies and programming designed to increase transfer students’ campus visits throughout the year, increasing yield, and ultimately meeting VCU’s enrollment goals for transfer students.
• Represents the Office of Admissions at special events, on- and-off campus, including open houses, yield events, and panel discussions provided for transfer students and their families. Works with university faculty and staff to assist with university and departmental events.
• Plans, develops, markets, and organizes in-person and virtual information sessions, interviews, campus tours, and counseling sessions with prospective undergraduate students and their parents to provide accurate information about the university, admissions processes, their admissibility, and university policies and procedures.
• Works to identify options, utilize professional judgment, and develop solutions for unique or unprecedented situations that should be addressed differently to address transfer enrollment challenges.
• Track transfer students throughout the application process to ensure final matriculation and enrollment at VCU.

Application Review (20%): 

• Accurately reviews and evaluates an assigned caseload of student applications to determine their admissibility to the university adhering to the deadlines and goals of the office’s review timeline.
• Updates student information systems with student data as required. Contacts students and stakeholders when applicant information is incomplete or when additional information is needed.

Admissions Networking (10%):

• Communicates effectively with prospective students, parents, supporters, transfer counselors, and other community college personnel via letters, e-mails, and by phone.
• Develops and maintains relationships with and serves as a resource for key personnel in assigned geo-markets including community college personnel, the VCU Transfer Center, Admissions Communications, and other campus partners to coordinate effective communication, information availability, and the ultimate success of enrolling transfer students at VCU.
• Responds to email inquiries sent to the Office of Admissions generic email account as well as to emails sent to the employee’s individual VCU email account.
• Participates in electronic marketing communications as needed. Assists in the development and implementation of recruitment activities centered around electronic communications, and mobile and social networks.
• Collaborates with the Admissions Communications team to develop targeted communications, including development of transfer admissions webpages. 

Other duties as assigned (5%): 

• Performs other duties as assigned.

Other Position Details: 

• Benefited, 12-month position with high volume activity. Competitive health benefits, leave and retirement plans are available.
• The employee should be open to working a hybrid remote schedule that will include an alternation of working from home and from the Office of Admissions on VCU’s Monroe Park Campus.
• Extensive and regular travel between offices, to VCU, and to other community colleges is expected. Trips with total mileage beyond 25 miles will be reimbursed, appropriate hotel and per diem expenses will also be provided.
• Weekends, holidays, and evening work is common and expected to meet the recruitment goals of the University.

Qualifications:

Minimum Qualifications

• Bachelor’s degree from an accredited institution or equivalent combination of experience, training, and education.
• Significant experience in an Admissions office in a higher education setting, student recruitment, and/or advising students. 
• Demonstrated excellence and experience in working with the public and customer service. 
• Demonstrated ability to build strong relationships with students, families, school counselors, and other stakeholders. 
• Experience with public speaking; strong comfort level with making presentations to large groups of people. 
• Ability to work independently with minimum supervision. 
• Unexpired Driver’s License, personal vehicle, and active car insurance. 
• Ability to obtain and manage a VCU travel card.
• Excellent oral, written, and interpersonal communication skills. 
• Excellent critical thinking skills. 
• Ability to work in a fast-paced environment. 
• Working knowledge of MS Office software.
• Demonstrated experience working in and fostering an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.

Preferred Qualifications

• Knowledge of VCU and the Virginia Community College System.
• Experience in compiling, preparing, and analyzing data for reports.
• Experience with CRM, Banner student information system, and imaging Software.
• Experience with event planning.

Salary Range: Up to $50,000

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position: No

ORP Eligible: No

Flexible Work Arrangement: Hybrid

University Job Title: 10124N - Sr Student Recruiter AA 1

Posting Opens: 6/26/26

Posting Closes: 7/09/2026 at 11:55PM