Position Introduction:

The LLC is seeking a creative, platform-savvy student to serve as its Social Media & Outreach Strategist. This role owns the MLLL department’s digital presence — building awareness, growing engagement, and telling the department’s story across Instagram and other social platforms.

This is not a “post-and-forget” role. We’re looking for someone who thinks strategically about content, actively proposes new ideas, understands what resonates with a student audience, and treats the department’s social media as something worth building — not just maintaining. Day-to-day LLC support duties are a shared team responsibility alongside the primary strategy work.

Duties include but are not limited to the following:

• Social Media Strategy & Content
  
  • Own and manage the MLLL and LLC Instagram presence, including feed posts, stories, reels, and highlights
  • Develop and maintain a semesterly content calendar aligned with key moments: placement season, cultural events, enrollment periods, and department milestones
  • Write engaging, on-brand captions, calls-to-action, and short scripts for video voiceovers
  • Propose and lead recurring content series — such as faculty spotlights, student language journeys, “Meet the Department” features, and language tips — without being prompted
  • Coordinate with the Videographer and Designer to brief, request, and schedule content assets needed for planned posts
  • Stay current on social media trends, platform updates, and content formats relevant to a university audience
• Outreach & Promotion
  
  • Actively promote LLC and MLLL events, programs, and services across digital channels to increase student awareness and foot traffic
  • Build and maintain relationships with language club leaders to cross-promote events and expand organic reach
  • Identify and pursue collaboration opportunities with other OU departments, student organizations, and campus media
  • Draft promotional copy for email announcements, digital signage, and other departmental communications as needed
• Analytics & Reporting
  
  • Monitor Instagram Insights and other analytics tools to track reach, engagement, follower growth, and content performance
  • Prepare a brief monthly report for the LLC Manager summarizing performance trends and recommendations
  • Use data to inform content decisions and refine strategy over time
• LLC Daily Support — Shared Team Responsibility
  
  • Assist students with language placement tests and assessment procedures
  • Respond to placement-related emails and direct student inquiries to appropriate resources
  • Support faculty and staff with day-to-day administrative and technical requests
  • Maintain a clean, welcoming, and professional atmosphere in the LLC space
  • Work collaboratively with LLC staff and student team members on larger departmental projects

Required Attachments:

Missing documents will result in the application being marked Incomplete.

• Resume
• Current OU class schedule (Spring, Summer, and/or Fall 2026)
• Portfolio sample: examples of social media content, campaigns, or any work that demonstrates your ability to engage an audience.
• A link to an Instagram, LinkedIn, or other platform you have managed is acceptable.

Required Skills:

• Ability to speak, read, and write clear, concise English
• Highly organized and able to manage multiple tasks and deadlines simultaneously
• Strong initiative — brings ideas forward and follows through without being prompted
• Able to communicate effectively and build rapport with students, faculty, and staff
• Customer service orientation
• Able to work collaboratively within a small, interdepartmental team
• Strong writing ability — clear, engaging, and adaptable in tone across platforms

Advertised Physical Requirements:

• Ability to communicate, including expressing oneself or exchanging information with others
• Ability to sit or stand for short or extended periods of time
• Ability to engage in repetitive motions including movements of the hands, wrists, or fingers
• Ability to attend and support on-campus events as needed for live coverage and outreach

Required Education:

• Must be currently enrolled in the Fall semester as a student at the University of Oklahoma. Hiring is contingent upon verification of current student status.

Department Preferences:

• Demonstrated experience managing or growing a social media account (personal or organizational)
• Familiarity with Instagram, short-form video platforms, and content scheduling tools
• Understanding of social media analytics and how to use data to guide content decisions
• Experience writing captions, promotional copy, or scripts for short-form video
• Comfortable coordinating with a creative team (designers, videographers) to brief and request assets
• Familiarity with languages other than English (not required, but valued in a multilingual environment)
• Prior customer service or student-facing work experience