Please note that this initial call is internal. Only UNICEF personnel holding a fixed-term and continuous appointment will be considered for the selection process
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
UNICEF's core mission is to uphold the rights of every child, everywhere, across all its activities, including programs, advocacy, and operations. Guided by the principles of the Convention on the Rights of the Child, UNICEF works to ensure that every child has an equal opportunity to survive, develop, and reach their full potential. The organization prioritizes equity, focusing on the most vulnerable and marginalized children and families. By addressing disparities and investing in children's well-being,
At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, a Childhood
Recognizing the expanding potential of digital platforms for fundraising in Chile, UNICEF is strengthening its donor acquisition strategy. The country boasts high internet penetration and a digitally engaged population, making online fundraising a key area for growth. In this context, UNICEF proposes establishing the Fundraising Associate (Digital Acquisition and Paid Media) GS-6 position to optimize revenue generation through digital channels.
This role is designed to enhance digital fundraising efforts, ensuring strategic investments in paid media and donor acquisition campaigns. The incumbent will support efforts to increase digital revenue streams by assisting in campaigns targeting pledge and cash donors, contributing toward the team's goal.
How can you make a difference?
Digital Fundraising Strategy and Implementation:
- Support the development and implementation of digital fundraising campaigns focused on donor acquisition, cash contributions, email marketing, and lead generation, under the supervision of the Acquisition Officer, ensuring alignment with UNICEF's global fundraising objectives.
- Define key performance indicators (KPIs), establish reporting frameworks, and monitor campaign effectiveness, with a focus on paid social, programmatic advertising, and display marketing.
- Assist in the design and execution of lead generation initiatives, including value exchange campaigns on social media platforms (e.g., Facebook, Instagram), to optimize engagement and conversion rates, following guidance from supervisors.
- Work closely with data analysts to enhance audience segmentation, targeting accuracy, and campaign performance optimization.
- Coordinate with internal stakeholders to ensure alignment across teams, maximizing fundraising efficiency and return on investment (ROI).
Campaign Execution and Optimization:
- Oversee the end-to-end execution of digital fundraising campaigns, ensuring they align with the PSFR Annual Plan and global digital revenue strategies.
- Support the management and monitoring of paid media investments across multiple digital channels, helping to ensure optimal resource allocation for both short-term donor acquisition and long-term fundraising growth, under direct supervision and guidance.
- Ensure timely and efficient campaign rollouts, with the flexibility to support emergency fundraising initiatives.
- Collaborate with creative teams to develop compelling digital content, ensuring consistency with campaign objectives and donor engagement strategies.
- Support high-impact campaigns during key fundraising periods (e.g., holidays, global events) to maximize revenue and donor acquisition opportunities.
- Monitoring, Evaluation, and Continuous Improvement:
- Conduct ongoing analysis of campaign performance, identifying areas for optimization to enhance donor acquisition and retention.
- Track and assess key metrics, including cost-per-acquisition (CPA) and ROI, making data-driven recommendations for campaign refinements.
- Prepare comprehensive reports for senior management, providing actionable insights into campaign effectiveness and strategic adjustments.
- Engage with international teams to exchange best practices, insights, and innovative approaches to digital fundraising.
Budget and Administrative Management:
- Oversee budgeting, procurement, and invoicing processes for digital campaigns, ensuring optimal allocation of financial resources.
- Manage relationships with external media agencies, creative partners, and service providers to ensure the highest quality of campaign execution.
- Maintain comprehensive documentation of campaign strategies, performance results, and key learnings for continuous improvement and knowledge-sharing across the organization.
This role is critical in driving the effectiveness and efficiency of UNICEF Chile's digital fundraising initiatives. The position directly contributes to the organization’s ability to increase Regular Resources (RR) funding by:
•Enhancing Campaign Oversight: Ensuring real-time monitoring and systematic control over fundraising campaigns, allowing for timely adjustments and performance optimization.
•Driving Innovation: Identifying and implementing new initiatives, expanding digital engagement strategies, and exploring emerging fundraising channels.
•Data-Driven Decision-Making: Establishing robust data management processes to ensure accurate performance tracking and informed strategic decision-making.
•Optimizing Partnerships: Strengthening relationships with external vendors
If you would like to know more about this position, please review the complete Job Description here: JD Fund Raising Associate (Digital Acquisition and Paid Media) GS6 FTA.pdf
To qualify as an advocate for every child you will have…
Minimum requirements:
Please note that this initial call is internal. Only UNICEF personnel holding a fixed-term and continuous appointment will be considered for the selection process
- Education: Completion of secondary education is required. Additional training or university-level coursework in management, marketing, sales, communications, digital media, business administration, or related fields is highly desirable. A strong foundation in digital marketing strategies, data analysis, and fundraising methodologies will be considered an asset. Certifications in digital advertising, social media marketing, or customer relationship management (CRM) tools are advantageous.
- Work Experience: A minimum of six (6) years of progressively responsible work experience in fundraising, marketing, sales, or donor acquisition, with a demonstrated ability to manage and optimize digital campaigns for revenue growth.
Experience in managing sales teams, supervising groups, or leading fundraising initiatives, particularly in the nonprofit sector, digital marketing, or e-commerce, is highly desirable.
Hands-on experience with digital advertising platforms, such as Google Ads, Meta (Facebook & Instagram) Ads, programmatic advertising, and search engine marketing (SEM).
Strong background in data-driven decision-making, audience segmentation, and performance optimization using analytics tools such as Google Analytics, CRM platforms (Salesforce, HubSpot), or fundraising automation software.
Previous experience working with multi-channel fundraising strategies, donor retention programs, or membership-based acquisition models is a strong asset.
Knowledge of budget management, campaign tracking, and reporting metrics to assess return on investment (ROI) and optimize performance.
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Preferred Skills:
Experience in developing and implementing paid media strategies, including social media marketing, content marketing, and digital lead generation.
Strong analytical skills with the ability to interpret data, track trends, and optimize fundraising performance.
Familiarity with A/B testing methodologies, conversion rate optimization (CRO), and customer journey mapping.
Excellent project management and stakeholder coordination abilities, ensuring cross-functional alignment and successful campaign execution.
- Language Requirements: Fluency in English and Spanish is required.
Desirables:
- Developing country work experience and/or familiarity with emergency.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
Familiarize yourself with our competency framework and its different levels..
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.
According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable are encouraged to apply.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Additional information about working for UNICEF can be found here.
Please note that this initial call is internal. Only UNICEF personnel holding a fixed-term and continuous appointment will be considered for the selection process
