Tourism Tasmania is looking for a strategic PR & content leader who is creatively driven, and a talented communicator.

As a senior member of the Marketing Leadership team, you will lead our PR & Content team to tell Tasmania’s brand and destination story authentically through effective earned media coverage and high quality, brand aligned content.

You will work collaboratively with teams across Tourism Tasmania to deliver global earned media and content strategies and tactics that effectively deliver on objectives and challenge category norms, while managing risk and being responsive to changing market conditions. 

If communication and creativity are your lifeblood, you have a passion for the Tourism Tasmania brand, and you excel at leading a high performing team in a way that supports their personal growth, we’d love to hear from you.

What you'll be responsible for

You’ll lead a high performing PR & Content team to develop international and domestic strategies and implement marketing activities that connect visitors culturally and emotionally with Tasmania’s tourism brand and destination. You will inspire and coach your team to challenge category norms and deliver high quality, brand aligned content and earned media outcomes. You will build and foster strong relationships with internal and external stakeholders to ensure positive and productive results are achieved by Tourism Tasmania’s PR & content programs.

What you'll work on

• In collaboration with the Chief Marketing Officer, develop global PR and content strategies based on market and consumer insights that deliver on business objectives. These include ‘always on’ and campaign-based PR and content marketing activities.
• Lead the PR & Content team in the successful implementation of PR and content strategies and responsive PR and content opportunities, striving for effectiveness, efficiency, and creative bravery.
• Lead the PR & Content team’s performance planning and provide ongoing coaching and support for their learning, development, personal growth, and successful performance.
• Lead the relationship and performance management of our global and domestic PR agency partners, and content production partners, to ensure effectiveness and efficiency, while achieving strong collaboration and integration across the ‘agency village’.
• Collaborate with the Marketing Leadership team – Brand, Digital, Partnerships, Planning, and Research & Insights - to ensure PR and content initiatives are brand aligned, effective, and integrated across the full Tourism Tasmania marketing program and relevant channels.
• Collaborate with the broader Tourism Tasmania team to ensure PR and content initiatives are managed well regarding risk, cost effectiveness, and timeliness.
• Seek opportunities to improve processes and outputs for increased efficiency and effectiveness.
• Communicate the objectives, key details, and results of PR and content initiatives to a variety of internal and external stakeholders to ensure the work is understood, embraced, and leveraged.
• Ensure compliance with all relevant laws, regulations, and ethical standards in all PR activities.

Who you are

You are a highly experienced consumer marketing professional with a focus on PR and content, who is driven by strategic thinking, creativity, and effective communications. You look for opportunities to inspire and develop your team, coaching and mentoring for their personal growth while delivering value to the organisation via efficiency and effectiveness.

You have a strong connection with and an authentic passion for Tasmania as a brand and destination and are excited to make a difference to our brand, our team, and our industry.

Supporting documents

Statement of Duties (pdf)

Statement of Duties (docx)

Advice to Applicants (pdf)

For further information

Please contact Lindene Cleary, Chief Marketing Officer, on 0409 841 508 or email lindene.cleary@tourism.tas.gov.au

How to apply