Marketing & Communications Manager
Port Arthur Historic Site Management Authority
Interpretation and Experience
Applications must be submitted by
Position details
Applications close:
AEST
Award/Classification:
Port Arthur Historic Site Management Authority Award - General Stream Band 7
Salary:
$129,302.00 to $136,089.00 pro rata, per annum
Employment type:
Permanent, full-time
Job description:
The Marketing & Communications Manager is responsible for leading PAHSMA’s marketing, communication and brand functions across a portfolio of iconic UNESCO World Heritage listed sites.
Duties
- Develop, implement and evaluate PAHSMA’s Marketing and Communications strategies in alignment with organisational objectives and resources.
- Lead the positioning and protection of PAHSMA’s master brand proposition, ensuring it amplifies the unique identities and propositions of each site.
- Provide high-level strategic advice on marketing, communication and engagement priorities that influence organisational outcomes.
- Provide leadership and guidance to build a high performing, values-driven team.
- Exercise significant autonomy and judgement in setting priorities, allocating resources and ensuring delivery of objectives.
- Coach and mentor direct reports, using feedback and performance development processes to strengthen capability.
- Collaborate across directorates to ensure marketing and communication outcomes support whole-of-agency objectives.
- Lead the development and implementation of campaigns, partnerships, media engagement and public relations initiatives that position PAHSMA as a leading heritage organisation.
- Champion innovative approaches to digital marketing, social media, and content creation to increase engagement, conversion and loyalty.
- Develop and oversee an annual marketing calendar aligned to strategic priorities, events, and site experiences.
- Ensure effective positioning of new and existing products, events and experiences to maximise visitation and revenue.
- Analyse market trends, performance data and audience insights to drive continual improvement.
- Plan, manage and report on marketing and communications budgets, ensuring efficient use of resources and alignment with strategic priorities.
- Oversee procurement and management of external service providers, ensuring value for money and delivery against objectives.
- Administer sponsorship arrangements consistent with PAHSMA’s strategic goals.
- Ensure compliance with all relevant legislation, policies and procedures.
- Promote and model safe and respectful workplace practices that support wellbeing and performance
- Other duties as directed commensurate with classification, skills and experience.
Desirable Requirements
- Tertiary or equivalent qualifications in marketing, public relations or a related discipline.
- Industry recognised professional affiliations.
- Current Driver's Licence or the ability to attend sited on a regular basis.
Download the Position Description and any Associated Documents
PD - Marketing Communications Manager - I&E B8 Perm-FT - 2025-10-16 V001.pdf
Info for Applicants Template! .pdf
How to apply
Please apply online by clicking the blue 'Apply Now' button.
Please submit your resume and a 200-word (max) written pitch outlining your suitability for the role and reason for applying.
Please note that we do not require a separate statement addressing the selection criteria.
Refer to the 'Information for Applicants' document for further information.
Please note attachments must be in Microsoft Word or PDF format.
If you are unable to submit your application online, please contact the PAHSMA Recruitment team at recruitment@portarthur.org.au
For more information
Fiona Bridges
Director- Interpretation & Experience
fiona.bridges@portarthur.org.au
0484 732 687