BENEFITS
- Improve your take home pay by using salary packaging options – up to $18,500 can be packaged every year (details via AccessPay)
- Career development opportunities
- Leave loading of 17.5%
- Flexible working arrangements
- Employee Assistance Program
We’re looking for a professional Social Media Coordinator with relevant experience who wants to join our team on a full time basis, based in Fitzroy (with hybrid working arrangements available).
The Brotherhood of St. Laurence (BSL) has a clear vision – an Australia free of poverty.
For over 90 years, we have worked with policy makers and the community for systemic change that will prevent and alleviate poverty in Australia.
We are passionate about the work we do.
We strive to create change that lasts for a more compassionate and just society – a society in which we can all fully participate in social, civic and economic life with the dignity and respect we all deserve.
THE ROLE
The Social Media Coordinator supports the Media and Communications Manager to raise the profile of BSL and engage supporters and stakeholders.
This will be done by supporting the Media and Communications Manager in the development and implementation of social media strategies organisation-wide, including strategic content creation and paid social media activity, in line with broader marketing strategies, to deliver on organisational objectives.
Core duties include:
- Supporting the development and implementation of social media strategies to achieve engagement targets across the organisation.
- Ideation, creation and planning of all social media content across BSL social media channels and supporting BSL social enterprise channels, in collaboration with the Media and Communications Manager.
- Identifying appropriate, relevant and timely content opportunities across all relevant social channels, including attending events, interviewing participants, stakeholder liaison and highlighting program impacts/milestones.
- Working with internal teams to develop social media advertising campaigns in line with broader marketing strategies across platforms such as Meta Business Suite and LinkedIn Campaign Manager.
- Under the direction of the Media and Communications Manager, working within a monthly social media budget along with campaign budgets for BSL events and activations.
Salary will be in the range of $87,886.87 - $94,565.36 per annum, based on skills and experience plus superannuation.
WHAT WE ARE LOOKING FOR
A creative thinker with a passion for supporting the vision of BSL and delivering excellence in your role are just the start.
To be considered for the role and be successful in it, we’re looking for someone who has the following key skills and experiences:
- Significant experience in social media coordination, ideally with Falcon/Brandwatch.
- Bachelor’s degree in Communications, Marketing, or similar.
- Proven track record in delivering significant improvement in social media metrics and incremental financial outcomes.
- Demonstrated experience in copywriting for social media.
- In-depth understanding of each social media advertising platform, including targeting requirements, creative specifications, budget needs and a proven ability to achieve results.
- Proficiency in Canva and Adobe Creative Suite, with InDesign, and proven experience creating effective and creative content for social media.
- Strong understanding of Facebook Pixel, UTM tracking, and Google Analytics.
- Experience using Google Analytics and Google Tag Manager to measure social results.
- Strong attention to detail, timelines, and budgetary constraints.
CULTURE
BSL employees enjoy a range of flexible work options and other attractive benefits. Recognising that there is no ‘one size fits all’ pattern of work–life balance, the organisation endeavours to provide options to suit the needs of all staff.
If this looks like a role that’s right for you, we're love to hear from you.
Click APPLY NOW
If you have any questions about the role, or want more clarification, please contact Steph Jones at steph.jones@bsl.org.au for a confidential discussion.
To view the Position Description to address the Key Selection Criteria, please click here
Applications close: Monday, 21 October 2024 at 11:55PM
We are an EEO and understand the importance of diversity and inclusion. We recognise that everyone has the right to an equitable, safe and productive environment and to be treated with dignity and respect. We welcome applications from all people regardless of age, gender, ethnicity, cultural background, disability or sexual orientation. Aboriginal and Torres Strait Islander people are encouraged to apply.
Successful applicants will be subject to pre-employment checks including criminal history and working with children. Recruitment decisions are based on the key inherent needs and requirements of each role, and candidates are selected based on their unique strengths and characteristics. Applicants must have proof of working rights in Australia.
