Marketing Manager - Aged Care

At Brotherhood of St. Laurence (BSL), we are seeking a passionate Marketing Manager to join our dedicated team.

Location: Fitzroy

Job Type: Permanent Full-Time working 38 hours per week

Salary: $109,846.69 to $114,695.78 per annum, based on skills and experience plus 11.5% superannuation.

What we offer our employees

• Salary packaging options to improve your take home pay – up to $18,500 can be packaged every year (details via AccessPay)!
• Career development opportunities
• Leave loading of 17.5%
• Flexible working arrangements
• Employee Assistance Program
• Discounted health insurance and free flu shots each year

About the role

The Marketing Manager drives the development and delivery of a marketing strategy for the Aged Care Portfolio, aligned to the organisational objectives to optimise stakeholder awareness, sales and engagement. Strategies will make use of all marketing channels, be aligned to the BSL brand and purpose and are engaging for target audiences. This will require working across the organisation with diverse stakeholders from senior leaders to volunteers and participants. 

Core Duties 

• In consultation with senior stakeholders, develop and deliver the relevant portfolio’s strategic marketing plan, ensuring alignment with BSL’s overarching marketing plan and strategic plan
• Undertaking competitor analysis, target market research and analysis utilising data, research and evidence to support all strategic decisions
•  Manage the relevant portfolio’s marketing budget, and track campaign progress against marketing objectives and budget constraints
•  Plan, develop and implement marketing campaigns to support BSL and portfolio objectives
•  Develop and implement marketing tools, templates and guides to support operational teams to undertake relevant marketing activities align to marketing plans 

About Brotherhood of St Laurence

We are passionate about the work we do. We strive to create change that lasts for a more compassionate and just society - a society in which we can all fully participate in social, civic and economic life with the dignity and respect we all deserve.

The Brotherhood of St Laurence (BSL) has a clear vision – an Australia free of poverty. For over 90 years, we have worked with policy makers and the community for systemic change that will prevent and alleviate poverty in Australia. We are made up of 1500+ employees and 1000+ volunteers to make a difference in our communities.

What we are looking for

We are seeking an enthusiastic and motivated individual who has a passion for supporting the mission of BSL and delivering excellence in your role.

To be successful in this role, we are looking for someone who has the following key skills and experiences:

• Relevant tertiary qualification in Marketing
• Demonstrated experience in a similar marketing role using multiple marketing channels
• Proven track record of coordinating projects, building relationships with key stakeholders and working across complex organisations to ensure effective campaign delivery
• Proven experience in marketing strategy development, campaign management and creative implementation within a results-focused environment

If this sounds like the right fit for you

If you are interested in this exciting opportunity and looking to contribute to our organisation’s success, we’d love to hear from you.

Click APPLY NOW

When completing your application, please upload each document as a separate attachment.

Your application must include:

• A tailored cover letter,
• A current resume showcasing demonstrated skills and experiences, and
• A 2-page (maximum) written response addressing the Key Selection Criteria found in the Position Description. 

Applications will be considered upon submission, so we encourage you to apply early.

Please review the Position Description to address the Key Selection Criteria. 

To review the Position Description and to address the Key Selection Criteria, please click here. 

 PD - Marketing Manager (Aged Care).pdf

If you have any questions about the role, or want more clarification, please contact Danielle D'Souza at danielle.dsouza@bsl.org.au for a confidential discussion.

Applications close: Monday the 7th of July 2025 at 17:00

An up-to-date COVID-19 vaccination and annual influenza vaccination are required for this position (for roles in Residential Aged Care – delete if not relevant).

We are an EEO and understand the importance of diversity and inclusion. We recognise that everyone has the right to an equitable, safe and productive environment and to be treated with dignity and respect.  We welcome applications from all people regardless of age, gender, ethnicity, cultural background, disability or sexual orientation. Aboriginal and Torres Strait Islander people are encouraged to apply.

BSL is a child-safe organisation. BSL has zero tolerance to any form of abuse or harm to vulnerable people and is committed to specifically protecting children from harm. Successful applicants will be subject to pre-employment checks including criminal history and working with children. Recruitment decisions are based on the key inherent needs and requirements of each role, and candidates are selected based on their unique strengths and characteristics.  Applicants must have proof of working rights in Australia.