Job Summary/Basic Functions

The Senior Admissions Counselor is responsible for the identification and recruitment of qualified, new undergraduate students to the University. The incumbent will conduct market analysis, employ data analysis to help move prospective students through the recruitment lifecycle predictive modeling to inquiry development, recommend and implement recruitment strategies, and establish relationships with prospective students, families, school counselors, and community members involved in the college search and selection process. The counselor will serve as the Admissions liaison to targeted school counselor associations and related community organizations. The counselor will use a Client Relationship Management (CRM) tool and other software to manage his/her territory, track and conduct follow up with inquires, applicants and admitted students, develop communications in all mediums, including telephone, email, written correspondence, and social media and host presentations. The incumbent will orchestrate all travel to ensure maximum coverage of state, regional, and national college fairs in selected markets. The counselor will also assist with and participate in University hosted recruitment events.

Minimum Qualifications

Education: Bachelor's Degree

Experience: 3 years of higher education/admissions experience

Licensure & Certifications:

Preferred Qualifications:

Master's Degree and 3+ years of experience or 5+ years of experience

Job Duties:

• 50% - Identify and recruit undergraduate students to the University. - (Essential)
• 30% - Counsel prospective students, families and others regarding admissions and enrollment processes. - (Essential)
• 15% - Develop, coordinate and execute recruitment strategies and provide support for key recruitment initiatives in designated regions. - (Essential)
• 5% - Work in cooperation and collaboration with other university departments and complete all other duties as assigned. - (Essential)