Job Summary/Basic Functions

The Content Strategist is responsible for developing and optimizing strategic messaging and storytelling that supports EKU’s student recruitment, enrollment and retention efforts. As a key member of the Communications & Content team, this role focuses on content strategy, messaging development, copywriting and storytelling across EKU’s email marketing, social media, web, digital ads, video scripts and print materials.
This position ensures that all content aligns with EKU’s brand, strategic priorities and audience engagement goals, effectively communicating EKU’s value proposition to prospective students, families, counselors, current students and community partners.

Minimum Qualifications

Education: Bachelor's Degree in Communications, Journalism, Marketing, English, or a related field required.
Master’s degree preferred.

Experience: Experience can be substituted for specific degree requirements but not educational level. Minimum two years of experience in content strategy, copywriting, communications, or editorial management.
Experience in higher education marketing, student recruitment, or strategic storytelling preferred.
Strong background in multi-platform content development, including email, social media, digital advertising, and print.

Licensure & Certifications:

Preferred Qualifications:

Job Duties:

• 40% - Writes and refines compelling, audience-specific content for recruitment and retention materials, including email campaigns, website pages, social media, digital ads, print collateral and multimedia projects. Supports and adheres to the identified brand voice and messaging framework to ensure consistency and cohesion across all student recruitment and engagement efforts. Works closely with the Digital & Creative team to develop storytelling-driven video scripts, social media narratives, and visually compelling digital experiences. - (Essential)
• 30% - Implements strategic content plans, ensuring messaging aligns with EKU’s strategic priorities of Knowledge, Innovation, and Transformation. Conducts research on prospective student interests, market trends, and competitor messaging to refine and improve content strategies. Implements A/B testing and engagement tracking in collaboration with the Marketing Strategy team, refining messaging based on performance data. - (Essential)
• 20% - Serves as an editor for marketing communications, ensuring all content is accurate, engaging, and free of errors. Implements and enforces editorial guidelines that maintain clarity, accessibility, and inclusivity across all platforms. Provides content reviews and feedback to internal teams to ensure all communications reflect EKU’s brand and strategic priorities. - (Essential)
• 10% - Works closely with the Marketing Strategy, Digital Experience & Creative, and Student Success teams to develop integrated content strategies that enhance student engagement. Supports Admissions, Enrollment Management, and Student Success units by developing targeted messaging and campaign copy. Adheres to content calendars and workflow processes to ensure timely execution of marketing campaigns. - (Essential)