Department Contact: Melissa Chavira; (575) 6464571; mchavira@nmsu.edu

Internal or External Search: External - Open to all applicants

Advertising Summary: Lead the vision and strategy for a modern, user-centered digital experience that elevates the university’s brand, boosts visibility, and engages students, alumni, and donors across web, mobile, and emerging platforms.

Position Details

Position Title: Director of Digital Experience

College/Division: President's Office

Department: 540210-MARKETING AND COMMUNICATIONS

Location: Las Cruces

Offsite Location (if applicable):

Target Hourly/Salary Rate: Commensurate with qualifications

Appointment Full-time Equivalency: 1.0

FLSA Status: Exempt

Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Contingent Upon Funding: Not Applicable

Standard Work Schedule: Standard (M-F, 8-5)

If Not a Standard Work Schedule: 

Job Duties and Responsibilities: The Director of Digital Experience leads the vision, strategy, and execution of the institution’s digital presence across web, mobile, and emerging platforms. Reporting to the Associate Vice President, this role ensures that digital experiences reflect the institution’s brand, support recruitment and retention, enhance search visibility, strengthen alumni and donor engagement, and elevate the visibility of the university’s academic reputation. The Director will guide digital governance and lead cross-functional coordination with marketing, IT, news, analytics, and academic partners to deliver cohesive, user-centered digital experiences. The ideal candidate combines strategic foresight, technical fluency, strong SEO expertise, and experience managing organizational change to advance digital transformation and ensure a consistent, modern and accessible digital ecosystem — as well as an understanding of the unique needs and audiences of higher education.

Qualifications

Required Education and Experience: 
Associate’s Degree + 10 years of relevant experience or a Bachelor's degree + 8 years of relevant experience. Master's degree or higher preferred.

Equivalent Qualifications: 

Preferred Qualifications: 

Special Certification/Licensure: 

Working Conditions and Physical Effort

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.