Job Description

The primary focus of this position will be cultivating a culture of philanthropy among current students through developing and managing student philanthropy initiatives, including the Highlander Senior Giving campaign and broader student philanthropy education initiatives. The Assistant Director of Student Philanthropy and Engagement will lead efforts to educate students on giving back, instilling a lifelong commitment to supporting Radford University by integrating philanthropy education into the student experience-from orientation through graduation.

The Assistant Director of Student Philanthropy and Engagement will also support the university's philanthropic goals by developing compelling, donor-centric content across various mediums. This role requires a versatile, strategic writer who can craft web, print, email, crowdfunding, and social media messages. The Assistant Director of Student Philanthropy and Engagement will work closely with teams across the Advancement and Alumni Relations division and the university to engage alumni, students, parents, and donors, supporting fundraising efforts and measuring success by their contributions to philanthropy outcomes.

The ideal candidate will be able to balance creative campaign planning, storytelling, data-driven strategies, and actively participate in shaping communication strategies that promote a culture of giving across all audiences.

Required Qualifications

Advanced degree in Communications, Marketing, Journalism, or a related field; or education and experience that equates to an advanced degree.

2-4 years of professional experience in communications, fundraising, or nonprofit environments.

Excellent interpersonal and collaborative skills for working across teams and with donors.

Exceptional writing and editing skills with the ability to create persuasive, donor- centric content across multiple formats.

Strong attention to detail and commitment to accuracy.

Proactive, self-starter with excellent time management and organizational skills.

Prior experience working with Microsoft Office (Word, Excel, and PowerPoint).

Preferred Qualifications:

Prior experience working with student involvement and student organizations in a university setting.

Demonstrated understanding of good design and prior experience with graphic design software and websites.

Familiarity with digital fundraising platforms.

Experience with AB testing, email marketing platforms, and giving days or social media fundraising.

Familiarity with writing content for a variety of social media channels and use as a strategic marketing tool, including reels and videos.

Prior experience working in a higher education or non-profit sector with fundraising communications materials and/or volunteer management.

Prior experience with multi-channel marketing and knowledge of how each channel requires a different voice and approach.

Special Instructions to Applicants

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.