Your Impact

Lead the national field sales and distributor strategy and transformation program across Asahi’s Away From Home channel, driving sustainable growth, market leadership and commercial performance. This is a highly strategic leadership role, balancing long-term planning with disciplined execution across a diverse customer base including Retail State, Distributors, Petrol & Convenience and RECA

Key Accountabilities:

• Set and deliver national field sales and distributor strategy across AFH
• Own end-to-end commercial performance including P&L, volume, revenue and profit
• Lead state sales teams to develop and execute short and long-term sales plans
• Build strong customer partnerships and drive growth across contracted and new customers
• Drive customer acquisition strategy and strengthen retention across the channel
• Partner cross-functionally (Marketing, Category, RGM) to deliver category and portfolio growth
• Lead forecasting and ensure delivery against key financial targets (NSV, GCSC)
• Uplift capability and embed a high-performance, accountable sales culture
• Lead, coach and develop a large national sales team (150+ team, multiple leaders)
• Drive continuous improvement, productivity and organisational effectiveness

About You:

• 10+ years’ experience in senior commercial or sales leadership within FMCG
• Proven ability to lead large, geographically dispersed sales teams
• Strong commercial acumen with experience managing a national P&L
• Track record of delivering growth through customer strategy and execution
• Highly developed stakeholder management and influencing skills
• Strong analytical capability with the ability to turn insights into results
• Experience in alcohol, beverages or coffee highly regarded
• Comfortable operating in a fast-paced, complex and matrixed environment