The Job:

• Support formulation of brand and marketing strategies to maximize brand exposure and achieve business objectives
• Act as brand custodian to ensure brand consistency in all customer touchpoints
• Develop and execute brand marketing campaigns including ATL and BTL advertising, promotions, PR events and other marketing activities
• Drive Own Brand marketing plans to maximize brand awareness and sales growth
• Understand customer needs and translate customer insights into brand marketing activities
• Evaluate effectiveness of brand marketing campaigns
• Lead and manage ad hoc projects as assigned

The Person:

• University graduated, preferably in Marketing or business-related disciplines
• Min. 5 years experience in brand marketing in FMCG industry
• Strong strategic thinking and project management skills
• Creative, self-motivated, proactive team player and passion for achievement
• Detail-minded, multi-tasking and able to work in a fast-paced environment
• Good interpersonal skill, problem solving skill and presentation skill
• Good command of written and spoken English and Chinese