Digital Content Sr Associate
Job no: 540487
Position type: Full Time
Location: Medical Center
Division/Equivalent: Vagelos College of Physicians & Surgeons
School/Unit: Herbert Irving Comprehensive Cancer Center
Categories: Commun/PR/Editorial
- Job Type: Officer of Administration
- Bargaining Unit:
- Regular/Temporary: Regular
- End Date if Temporary:
- Hours Per Week: 35
- Salary Range: $70,000-$80,000
Position Summary
As the Digital Content Senior Associate at the HICCC, you will be responsible for the creation and management of engaging, high-quality content across our digital platforms. You will play a pivotal role in enhancing our online presence, driving engagement, and supporting marketing initiatives. This role involves overseeing social media, content editing, content creation, and website content management.
Responsibilities
- Social Media Management:
- Work with Associate Director to develop and implement a comprehensive social media strategy across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- Create and curate compelling content, including text, images, and videos, to foster community engagement and brand awareness.
- Analyze social media performance metrics and adjust strategies as necessary.
- Content Creation:
- Generate innovative and relevant content for various marketing campaigns, including blog posts, email newsletters, videos, infographics, and more.
- Develop creative and compelling visuals and multimedia content to support marketing efforts.
- Stay up-to-date with industry trends and best practices to continuously improve content quality.
- Content Editing:
- Collaborate with writers and subject matter experts to help edit and proofread articles, blog posts, and other written content for accuracy, clarity, and style consistency.
- Ensure content aligns with the company's brand voice and messaging.
- Website Content Management:
- Manage and update content on the company website to ensure it remains fresh, accurate, and engaging.
- Optimize content for SEO and user experience, keeping the website in line with the latest design and functionality trends.
- Collaborate with the web development team to enhance the website as needed.
- Perform other related duties and responsibilities as assigned/requested.
Minimum Qualifications
- Bachelor's degree or equivalent in education and experience plus three (3) years of related experience.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or Journalism is preferred but all majors are encouraged to apply.
Other Requirements
- 2-3 years of experience in digital content management, marketing, or communications
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Proficiency in content management systems (e.g., WordPress), social media management tools, and SEO best practices.
- Strong creative and analytical thinking, with the ability to translate data into actionable insights.
- Experience with graphic design and multimedia content creation tools such as Adobe and Canva.
- Familiarity with industry trends, emerging technologies, and the competitive landscape.
- Strong project management skills with the ability to meet deadlines in a fast-paced environment.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
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