The Integrated Marketing Communications department is directly tasked with supporting Pepperdine University’s mission and strategic plan by building brand equity, elevating the University’s national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated marketing and communications strategies. As a member of IMC, the Marketing and Publicity Manager supports the Lisa Smith Wengler Center for the Arts and the Seaver College Fine Arts Division by promoting and publicizing presentations, performances, and exhibitions to members of the Pepperdine community as well as surrounding communities.

The Marketing and Publicity Manager develops compelling marketing and publicity materials for internal and external audiences, disseminating them across multiple print and digital platforms. The Marketing and Publicity Manager also works closely with members of IMC who assist with design, copy-writing, public relations, and social media campaigns that promote and publicize events, performances, and exhibitions.

The Lisa Smith Wengler Center for the Arts at Pepperdine University includes the 450-seat Smothers Theatre, the 118-seat Raitt Recital Hall, the 100-seat Lindhurst Theatre, and the Frederick R. Weisman Museum of Art. Each season, the Marketing and Publicity Manager supports marketing and publicity efforts for approximately 30 professional presentations a year, 10 Fine Arts Division performances, and 4 museum exhibitions.

Duties

• Designing and writing/editing copy for a wide variety of marketing and publicity materials, including season brochures, emails, calendar listings, print ads, digital ads, postcards, flyers, posters, and programs, coordinating their production and distribution. 
• Writing and distributing event press releases and media pitches, maintaining and updating media contact lists, and taking requests for additional information and images from various media outlets. 
• Coordinating Fine Arts Division marketing and PR projects.
• Maintaining and updating the Center for the Arts website and related webpages. 
• Tracking budgets and digital campaigns for Center for the Arts advertising.
• Scheduling student photographers for events and shooting and/or processing photos for use in archives, social media, website, email, and print materials. 
• Other Duties as Assigned.
• Uphold University Mission through Work Performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: Bachelor’s degree in marketing, communications, public relations, or related field. Experience in marketing and publicity, preferably within a performing arts organization, including creation of marketing materials and graphic design experience. A proven ability to work on varying timelines and to maintain flexibility in a fast-paced work environment. Collaborative mindset in order to partner and interface with internal colleagues both in the department and across the University. Creative energy. Superior written and verbal communication skills. Strong project management skills. Demonstrated experience successfully working with peers. Demonstrated success at working under tight deadlines. Google Workspace, Adobe Creative Suite, Ability to use and learn project management, self-serve design platforms, website, and email design and distribution systems.

Preferred:Familiarity with SEO policies and measurement. Knowledge of website editing. Knowledge of printing procedures and terminology. Knowledge of imagery fundamentals for use in promotion and publicity. Adobe Workfront, Google Analytics, Salesforce Marketing Cloud, Omni CMS.

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws.

This is a Regular, Nonexempt, 40 hour per week position.

Expected Pay Range: $30.28 - $33.65 per hour 

The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.

Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law.