Marketing Specialist
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Job no: 503583
Work type: Exempt Staff Full-time
Location: Partial Remote, Bethlehem
Categories: Marketing/ Communication
Join Lehigh University's dynamic Communications & Public Affairs team as a Marketing Specialist and play a pivotal role in attracting tomorrow's leaders to our prestigious institution. This full-time exempt position offers an exciting opportunity to drive meaningful marketing initiatives that showcase Lehigh's excellence to prospective students worldwide.
Position Number: S76440
This position is a Grade: 9 - 40 with an approximate salary range of $55,200 - $67,180 and is subject to change based on experience, skills and qualifications.
Key Responsibilities:
• Support and coordinate marketing strategies for Admissions Marketing initiatives across platforms including social media, email marketing, digital advertising, print materials and visitor experience
• Implement and deliver comprehensive Undergraduate marketing plans with a focus on social media content creation and digital advertising strategy
• Assist in developing a university-wide Graduate Admissions marketing strategy
• Collaborate with executive director to build University Marketing Community of Practice programs
• Coordinate cross-departmental marketing efforts and campaigns
• Analyze marketing performance metrics and provide strategic recommendations based on benchmarking and best practices
• Support the implementation of the university's new brand
Qualifications:
• Bachelor's Degree in Marketing or Business or the equivalent combination of education and experience
• One to three years of related work experience
● General understanding of creating, launching and measuring integrated marketing campaigns
● Understanding of social media platforms, digital advertising platforms and integrated digital campaigns
● Understanding of the undergraduate and graduate admissions process and how to create resonate campaign activations at each level of the enrollment funnel
● Ability to identify resources and tools to support dispersed professionals
● Ability to work across a large, matrixed organization and create a sense of community and belonging
At Lehigh, we're more than an employer – we're a community committed to excellence, innovation, and personal growth. Our comprehensive benefits package includes health, dental, and vision insurance, generous retirement contributions, and substantial tuition benefits for employees and their families. Enjoy work-life balance with paid time off, professional development opportunities, and access to our beautiful 2,350-acre campus in Bethlehem, Pennsylvania. Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the university’s mission.
Ready to advance your career while making a lasting impact? Apply today and discover why Lehigh University is consistently ranked among the nation's top institutions. Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist.
• The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor
Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position.
Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.
Advertised: Eastern Daylight Time
Applications close:
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