Anticipated Start Date: June 2025

Estimated Pay: $15.00 per hour

Number of Jobs Available: 1

Location: FinTech Innovation Hub, STAR Campus, Newark

Spin In® Marketing [Research] & Communications Specialist

The Office of Economic Innovation and Partnerships (OEIP) at the University of Delaware (UD) is seeking a Marketing [Research] & Communications Specialist to join an interdisciplinary team of engineers, business analysts, healthcare specialists and athletes to work together as an interdisciplinary team with an innovative company seeking to leverage their existing live, in-person health and human performance training program to establish a scalable [digital] system to effectively reach young audiences.

The student team will work as an independent team, in close consultation and under the guidance of experts and mentors, to design and develop innovative ideas for the digital delivery of curriculum rooted in the science of Human Performance. The team will conduct marketing and business research, analyses and develop an interactive, software/web-based prototype with the objective to make learning about health and human performance engaging, interactive, and exciting for young audiences.

This Spin In® team will be based in a dedicated space located at the Fintech Innovation Hub on the UD STAR campus. Weekly team meetings required; live, in-person format.

Position as Marketing and Communications Specialist:

Responsibilities entail taking part in a collaborative product development team to research, design, plan and develop an interactive, software/web-based prototype of the specific product with purpose of delivering health and human performance content in an engaging way. This will include:

• Develop a clear understanding of the existing product and service, and the field of human performance.
• Identify and analyze existing solutions and competing products and services.
• Lead market research and analysis to establish primary market(s), customer(s) and the need/drive for new solution(s) for human performance for children aged 6-13.
• Develop target market and customer profiles; identify customer needs and parameters for a successful product/service.
• Contribute to the development of digital application/web-based solution and a method to validate the product; and ensure clear, consistent delivery of content in an interactive, effective way to engage bases of learning.
• Work with all members of the team to develop recommendations to components of commercialization plan (strategies for bringing the product to market), including market and customer analyses, marketing strategies, etc.
• Engage with Business and Finance Analyst to analyze preliminary pricing and financial models to best position the product for commercial success.

Professional qualifications:

• Enrolled in BS program in business, marketing, communications, or related field.
• Direct experience and ability to engage in market research and use of research software tools.
• Ability analyze data and draw conclusions from market research.
• Knowledge of components of marketing plan, competitive analysis (SWOT), strategy development based on customer needs/profiles.
• High attention to detail; excellent communication skills and leadership skills.
• Ability to engage with potential customers to gain insight (customer discovery), a plus.
• Knowledge and familiarity with the basic premises of human performance with practical understanding of injury prevention, physical conditioning, and recovery techniques through hands-on experience with athletic training programs, enhancing overall performance and well-being, a plus.

Preferred, but not required:

• Hands on experience as a student athlete and have worked collaboratively with teammates to achieve common goals, both on and off the field.
• Understanding Student-Athlete Motivation and Engagement: Skilled in identifying the unique motivations, challenges, and interests of student-athletes, leveraging this insight to create tailored programs and initiatives that foster engagement, enhance performance, and promote well-being both academically and athletically.
• Understanding of NIL and Student-Athlete Support: Familiar with the integration of Name, Image, and Likeness (NIL) opportunities within athletic programs, ensuring student-athletes are supported in navigating these opportunities while maintaining compliance and balancing their academic and athletic commitments.

Personal qualifications:

The successful candidate will be a personally motivated self-starter; and can also work with little guidance. Must have ability to actively engage with other members on the team, including students, peers, mentors, and experts to further develop his or her knowledge to solve work related challenges. The candidate must be capable of contributing and achieving in a small, highly collaborative, consensus-driven team. Strong interpersonal and communication skills are required.

Terms and Conditions:

This paid position begins June 2025 and runs through the May 2026 (Spring Semester), with a possibility of Summer Session (through August 2026).  Average hours of 15 hours per week.  Dates will be finalized during hiring process.  Rate of pay is $15.00 per hour

Hiring Timeline:

Start date tentatively the week of June 9 or 16.

Please note that dates are subject to change depending on the needs of the department.

Applicants must be undergraduate students at the University of Delaware. Work study eligibility can be found here. Applicants who are not enrolled as undergraduate students at the University will not be considered for this position. Employment Limitations and Exceptions