JOB SUMMARY:

The Social Media Coordinator plays a major role in growing Universal Orlando Resort’s presence in the social media space. In this role, you will act as a content creator by developing and editing compelling content across various owned social channels for Universal Orlando Resort. Responsibilities include planning, capturing and curating best-in-class videos, photography, and written content in addition to monitoring and identifying industry trends to optimize content. You’ll also collaborate with internal creative partners and strategy teams to deliver social-first content that speaks to our passionate theme park audience.

MAJOR RESPONSIBILITIES:

• Content Creation:
  • Generate engaging and compelling content for various social media platforms, including but not limited to Facebook, X (formerly Twitter), Instagram, and TikTok.
  • Produce and edit photography and/or videography using editing software such as Adobe Lightroom, Premiere Pro, and Photoshop.
  • Develop visually appealing graphics to enhance social media posts.
• Social Media Management:
  • Support day-to-day social content brainstorms, channel management, and publishing across Universal Orlando Resort’s owned social channels (Facebook, Instagram, X, TikTok, Pinterest etc.)
  • Assist with social media campaigns and projects, including but not limited to managing projects within Adobe Workfront, meeting and communicating with internal partners, and fulfilling partner requests.
  • Monitor social media channels for industry trends and competitor activities to optimize content.
• Collaboration:
  • Work closely with social leads, marketing, communications, and internal creative teams to ensure consistent messaging and branding across all channels.
• Community & Influencer Engagement:
  • Engaging with guests via social media monitoring tools by responding to comments, messages and mentions while building brand advocacy with our passionate theme park community.
  • Assist with influencer campaign strategy and outreach across owned channels.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

EXPERIENCE:

• 2+ years of social Media experience and/or strong knowledge of social media channels and trends.

ADDITIONAL INFORMATION:

• Strong written and verbal communication skills.
• Ability to write compelling, social-first content (e.g., X text-only posts and Instagram/TikTok captions)
• Creative thinking and the ability to generate innovative ideas.
• Self-motivated, detail-oriented, and able to work independently.
• Must have experience with Microsoft Office suites.
• Familiarity with influencer marketing and partnerships a plus.
• Basic graphic design skills are a plus.
• Passion for Universal Orlando Resort and the theme park industry.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.

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