Director of Creative Media Design / Women's Basketball
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Job no: 529644
Work type: Administrative & Professional
Senior management: President
Department: Athletic Department
Location: Blacksburg, Virginia
Categories: Communications / Public Relations / Marketing, Other, Creative Technologies / Cinema
The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures in order to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.
The Director of Creative Media Design / Women's Basketball will take part in the creation of unique content and branding for the Virginia Tech Women’s Basketball program. This includes designing and generating recruiting visuals and personalized graphics/videos for specific prospective basketball student athletes. Will work with the Creative Design team within Athletics to implement athletics branding in basketball social and recruiting content. Will work with Women’s Basketball staff to conceptualize and implement a strategic communication plan for prospective basketball student athletes. Will help organize and plan photoshoots for prospective athletes. Will demonstrate appropriate knowledge of NCAA rules and regulations pertaining to equipment. This position reports directly to the Head Coach / Women’s Basketball.
Responsibilities includes and not limited to:
DESIGN AND CREATION
Collaborate with the Creative Design team to build a cohesive message, brand consistency, and purpose.
Design and create mass recruiting materials to be sent to prospective basketball student athletes.
Design and create personalized recruiting graphics and/or videos to be sent to prospective basketball student athletes.
Consult with basketball coaches on their needs for recruiting content specific to each position and/or individual.
Brainstorm ideas for unique content and continue to create and promote the Hokies Basketball brand.
PHOTOGRAPHY & VIDEO
Photograph and/or video basketball practices, games, and other events for social media and recruiting.
Conduct photoshoots when prospective student athletes are on campus for recruiting visits.
Conduct photoshoots for marketing, branding, and special projects with current student athletes.
Including but not limited to game uniform reveals, personal branding shoots, and NIL branding.
SOCIAL MEDIA
Conceptualize and create content for Virginia Tech Basketball social media accounts, including but not limited to "X" and Facebook, etc.
Small video projects (e.g. Reels).
Performs other related duties &/or special projects as assigned or as directed.
The omission of specific duties does not preclude the Chief of Staff &/or Head Coach from assigning other logically related duties.
Bachelor's degree with significant experience in athletics creative media or a master's degree.
Experience with the Adobe Suite (Photoshop, Illustrator, Premiere, After Effects, etc.).
Previous experience working directly in a college recruiting department and managing the day to day creation of creative materials.
Experience organizing and executing photoshoots for prospective student athletes.
Experience in photography/videography.
Knowledge of NCAA compliance relative to recruiting materials.
Commitment to diversity.
Career history in a college athletic department.
SEE MORE ABOUT WORKING IN VT ATHLETICS AT https://beahokie.com/EMPLOYEE/ .
The successful candidate will be required to have a criminal conviction check.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.
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