Assistant Director, Graduate Enrollment Marketing
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Job no: 531527
Work type: Administrative & Professional
Senior management: Liberal Arts and Human Sciences
Department: Dean-Liberal Arts & Human Sciences
Location: Blacksburg, Virginia
Categories: Communications / Public Relations / Marketing
The College of Liberal Arts and Human Sciences seeks an Assistant Director, Graduate Enrollment Marketing, who will develop and lead recruitment marketing for the college’s graduate programs. The position will be responsible for setting a vision and meeting strategic enrollment goals for master’s degree and PhD programs, in collaboration with school and department liaisons throughout the college.
The college is seeking a self-guided, strategic, and organized individual with demonstrated competencies in marketing and written communications, audience segmentation, and the ability to create and lead email campaigns within customer relationships management systems (CRMs), such as Slate. The individual is expected to manage and lead campaigns while also creating advertising content, including social media and visual content. The professional will collaborate with the college’s communications and undergraduate enrollment teams as needed, as well as the Graduate School.
The college’s graduate programs are housed in Blacksburg, Richmond, and at university campuses in Northern Virginia. Some travel will be required with this position.
Master’s degree or bachelor’s degree with applicable experience in business administration, marketing, advertising, or a related field. Proven record in higher education recruitment, marketing and admissions, strong customer service skills, knowledge of student admissions models and technology systems, media advertising, media procurement, and social media. Ability to prioritize shifting projects and deadlines. Experience managing and creating paid, digital advertising campaigns, and leading creative projects, including graphic design, photography, and videography.
Master’s degree. Experience working in a large, matrixed organization.
Commensurate with Experience with a minimum starting salary of $60,000
The successful candidate will be required to have a criminal conviction check.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Jenny Boone at jennykb@vt.edu during regular business hours at least 10 business days prior to the event.
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